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Napoleon Perdis supports Ovarian Cancer Australia
[Wed 03/02/2010 02:00:17]
Napoleon Perdis Cosmetics is teaming again with Ovarian Cancer Australia in an effort to raise funds for, and awareness of, this disease.
 In 2008, the company donated the net proceeds from the sale of DeVine Goddess Lipstick in Hera to the charity. As of February 1, 2010, Napoleon Perdis is now contributing the net proceeds of every Auto Pilot Lip Service in Original, Hush or Cherry sold at a Napoleon Perdis concept store.
According to the Ovarian Cancer Australia website, “every year in Australia around 1500 women will be diagnosed with ovarian cancer and more than 850 will die of the disease. Unfortunately, when most women are diagnosed, their cancer will be at an advanced stage, where the cancer has spread and is very difficult to treat successfully. More than half these women will not live for five years after their diagnosis. But... if ovarian cancer is found in the early stages, up to 95% of women will be alive and well after five years.”
The Auto Pilot collection at Napoleon Perdis is emblazoned with the image of Amelia Earhart, the pioneering American aviatrix who conquered the skies and inspired generations of women. Ovarian Cancer Australia takes Earhart’s empowering message a step further, by supporting ovarian cancer patients through their journey and raising the profile, education and community awareness of ovarian cancer.
On February 12, 2010, Napoleon Perdis stores nationally will host a special in-store event “Make Me Over Day” to raise awareness and funds for Ovarian Cancer Australia. For one day only, customers can book in for a full makeover and pay only half the price ($40) with $20 donated to the charity.
Emanuel Perdis, Managing Director of Napoleon Perdis, said:
“Ovarian Cancer is very much a feminine disease. It strikes at a woman’s most sacred feminine part, the ovaries. This is very much aligned with the Napoleon Perdis ethos and belief where every woman has an inner goddess and the need to honour the sacred feminine within. It’s an illness that especially touches women of all ages. If we can manage to communicate awareness through to women of all ages via their friends, daughters and sisters who shop or work at Napoleon Perdis then we have succeeded in our objective. We hope women across Australia can take part in our ‘Make Me Over Day’ on February 12 – treat yourself to a half price makeover and in doing so your dollars go towards awareness and advocacy for this silent killer.”
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