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Pure Destiny Aromatics launches into salons

[Wed 17/02/2010 01:22:46]

Australian natural skincare brand, Pure Destiny Aromatics, is officially launching into salons, for use in professional treatments.

The brand has also launched a new Fruit Enzyme Peel, which features high percentages of papaya, kiwi and blueberry enzymes to exfoliate and refine the skin.

Pure Destiny Aromatics founder, Lisa Parsons, said:

“I want to get our great quality organic skincare out to therapists at a price they can afford and that gives results regardless of what the economic climate is.”

Parsons said that Pure Destiny was previously predominantly a retail range, but is now being launched to salons and is supported by a complete training manual, trainers who can visit salons and a training DVD.

“Pure Destiny Aromatics preparations are inspired by a holistic approach to skin and body care. Each preparation has been created in harmony with the laws of nature to optimise the natural health giving properties in each and every ingredient. The source of the vitality in each Pure Destiny preparation doesn't begin with the plants, it starts in the soil and the principles of organic agriculture and of a quality you can trust.”

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