Developed by Jeff Pink in the mid-1970s, the Original French Manicure® has prevailed as the ultimate in nail chic and now, ORLY is Beauty Expo-ready!
This versatile nail look first gained attention in Hollywood and soon after, became an instant classic on the runways of Paris.
“The idea of the French manicure look came to me while I was starting ORLY back in 1975. Movie and television directors wanted a versatile nail style to compliment a Hollywood star’s entire onset wardrobe. They were looking for a singular look that would coordinate with the numerous wardrobe changes actresses had to make in one day. Prior to the French Manicure, the manicurists were often changing the polish several times a day to match their onset wardrobe changes. As you can imagine this took up too much time. Once I started having the movie star stylists paint the nails with a white tip and a sheer, the celebrities loved it! I realized the most elegant, universal nail look is a natural nail look”. Jeff Pink – ORLY Founder, CEO, President.
Jeff took his look, at the time dubbed the “The Natural Nail Look”, to the runways of Paris where the models and designers loved this sophisticated nail design. Once he got back to the US, Jeff decided to rename his creation French Manicure. And the rest, as they say, is history!
Same great product – a whole new look!
In 2013, ORLY has undergone a makeover. Featuring new bottle designs and a clean and bold new logo, the relaunch reflects the playful nature and adventurous spirit of the brand. ORLY continues to turn heads with the latest professional formulations, on trend nail colours and world class treatments.
With a palette of over 113 custom blended hues, the Permanent Colours Collection is composed of Crèmes, Shimmers, Glitters, Hot Neons and French Manicure colours.
ORLY introduces new shades and updates the Permanent Colours Collection seasonally, offering colours to suit every skin-tone, preference and occasion.
ORLY also provides the latest technological developments in nail treatments. A comprehensive line of basecoats, topcoats, strengtheners, quick-dry agents and cuticle care products will help condition your nails to make your manicure last longer.
The original vitamin enriched gel colour system
Building on the care and condition of the nail, ORLY launched GELFX – a revolutionary colour gel manicure system power-packed with a vitamin infusion. This revolutionary formula nourishes nails with feel-good ingredients for durability, strength and shine. Antioxidant vitamins A and E help to promote healthy nails while pro-vitamin B5 protects the structure of the natural nail. The GELFX system ensures durable, chip-free, high-shine manicures for up to two weeks – now available in 61 colours, ranging from sophisticated neutrals to glittering metallics to vibrant shades of blue, purple and black for lasting protection and incredible shine.
4 Free
What’s more, all of ORLY’s nail colours and treatments are ‘4-free’ from potentially harmful chemicals Dibutyl Phthalate (DBP), Formaldehyde, Formaldehyde Resin and Toluene.
Meet Jeff Pink, Founder and CEO of ORLY at Sydney International Spa and Beauty Expo Sunday 25th at 10.30am
Come see how “It All Started with Pink…Jeff Pink, the creator of the French Manicure and ORLY International.” From the creation of the now timeless, the French Manicure, Jeff Pink and ORLY continue to pioneer the nail care industry.
ORLY is always on the cutting edge of technology and innovation. Jeff’s passion for the beauty industry and the professional is as strong today as the day he started the company in 1975.
Presenting with celebrity manicurist and ORLY Australia Ambassador, Fiona Hay, the must-attend demo will cover:
- The new French Manicure
- Choosing the right products
- Getting creative with clients – taking the classic French Manicure to the next level
- How to tips and best practice techniques
Come and share our passion, and learn why, for over 37 years, in over 66 countries, ORLY nail care products are the manicurist’s choice for nail strength, colour, wearability, dry time and shine.
For more information call 1300 769 355 or visit www.orlybeauty.com.au
By ORLY Australia, for special Professional Beauty promotion.