Let’s celebrate size

Plus-size model and positive body campaigner, Ashley Graham, works her curves at New York Fashion Week, proving that perceptions are changing when it comes to the body beautiful.


Ashley Graham, works her curves at New York Fashion Week

Ashley Graham, works her curves at New York Fashion Week


As beauty professionals, we work with all sizes and shapes. We know that the fashion industry’s “thin is beautiful” mantra, which has been going strong since the nineties, can be damaging to our clients’ well-being when they feel their own body doesn’t fit into the perceived ideal. So it is refreshing to see a model who is doing her best to change perceptions.



Ashley Graham, positive body campaigner and plus-size model, walks the runway in a piece from Black Orchid, a lingerie collection she designed for Addition Elle


American plus-size model Ashley Graham has created a media storm with her incredible curves as she walked the runway in lingerie she designed for plus size Canadian fashion brand Addition Elle.

Addition Elle’s campaign hashtag “#IAmSizeSexy”, a slogan coined by the model herself, has been trending across social media, which just goes to show how featuring different sizes on the runway is hitting a positive cord with real women. The stunning model has appeared in Vogue US , Glamour and O Magazine, a demonstration perhaps of how perceptions of body size are changing.

We are all for size democracy at Professional Beauty. Making positive changes in womens’ scope of reference when it comes to body shape can only be a good thing for the beauty industry. As professionals, we all have the opportunity to help change perceptions and create a more inclusive way of looking at the female form. After all, all women, regardless of their dress size, deserve to feel beautiful.



Have your say: do you think plus size has a place at Fashion Week?




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