Valentine’s Day special! We talk to Bodyography director, Rob Tamburro about the launch the professional makeup brand’s new and improved Master Cart.
If you’re in the market for a makeup display upgrade, Bodyography has launched its new mobile Master Cart, which houses the entire range of Bodyography Professional Cosmetics as well as new collections. Multi-tasking as both a work station and storage for retail makeup, this new display will add a major hit of glamour to any salon.
We ask Rob Tamburro, director of Bodyography, the ins and outs of this beautiful new display.
Bodyography has just launched its new Master Cart. What is new about it?
“The new display is a total revamp of the old Master display,” says Rob Tamburro. “Over the years we have perfected and added products to the bodyography range, the new master cart now caters for every product that Bodyography has to offer. We listened to our clients and developed a display which holds all our collections and up and coming collections, but also space to work from when performing makeup services. Has lockable storage space for your retail stock and also fold away drawers for accessories and disposables.”
Who is this type of display great for?
“This display is for any salon wishing to offer both makeup services as well as retailing makeup,” says Tamburro. “The is the best part of this stand it will create you two forms of revenue stream having the entire range on display to sell and work off whilst keeping your valuable retail stock locked away safely.”
What type of education do you offer with the display?
“With all purchases of our Master Cart training is offered free of charge in salon and via online services also,” says Tamburro. “Bodyography also offers monthly refresher classes for our stockists at no charge. In these classes stockist scan learn about latest product launches, season trends, shade selection, up and coming products and also popular and trending techniques. In addition to sTaff training, our team of experts also provide VIP nights and education sessions for stockists clients, educating the end user how to apply and what bodyography product is right for them.”
Do you have any new collections coming out? How do these incorporate into the display?
“The Bodyography launch calendar is always exciting year on year, keeping up to date with latest trends and shades and filling in the gaps we find in the range from the feedback of our valuable stockists,” says Tamburro. “The Master Cart has taken future launches in to consideration featuring sections on the display to hold any new collection launches.”
What is the difference between Option A and Option B? Do you offer financing on these?
“Yes we try our best to offer selected stockists financing options available across all our Master Cart packages,” says Tamburro. “We understand that everyone has budget constraints and, realising that the entire range is extensive, we wanted to give stockists options on just how much back retail they will like to start with. The first option offers a package with a lower start-up cost versus a second package which is more expensive, however offers far greater product and mark-up returns.”
And you’re offering a Valentine’s Day promotion on these, is that right?
“Yes, we have some great offers available on our new Master Cart and they are flying out the door,” says Tamburro. “But we can give away all our secrets here you will have to contact us on 1300 263 964 or firstname.lastname@example.org”
Bodyography is the sponsor for the Secrets to Success Summit, which is coming up on 22-23 February. Why did you decide to sponsor the event?
“We believe that this Summit, run by entrepreneurial women, is a great suit for our industry,” says Tamburro. “The event will be visited by alike women with similar experiences and also hosted by women that have achieved greatness and have had first-hand life experiences. In an ever changing business world, the Australian market has seen so many changes and stresses for small business. We believe this forum will give people the opportunity to talk about experiences and what strategies work and have not been working for them. In securing this event we are able to offer all the Beauty industry not only bodyography stockists discounts to the event, so take it as giving something back to the industry if you will.
What exciting launches/events does Bodyography have in the pipeline?
“There are some amazing events scheduled for later this year – some we can not tell you about as yet but some we can,” says Tamburro. “Apart from the industry Salon Melbourne and Hair Expo, which we will exhibiting at, we have also scheduled in our own launch for Sumita, our latest brand to join our portfolio, which will focus purely on the brows and eyes. We also will be involved in Fashion Week shows, and we are proud to announce our partnership with Miss West Coast (Western Australia). This top tier event has been resurrected by the Barbagallo group and will also be the State final for the lead up to Miss Universe Australia. The rest, you will just have to sit tight and see. In regards to product launches we have schooled for the first half of 2016 corrective concealers, a new revamped brow category, 5 new on trend lipstick shades and the launch of our coconut milk serum. All these launches are set to fly.”
Tickets are selling fast for the Secrets to Success Summit so be quick to purchase yours. As sponsors of the event, Bodyography is offering you a $50 discount on ticket prices by purchasing here and entering the code SUCCESS50. Be quick to click though, tickets are almost sold out!