Uspa rebrands to meet savvy customer demands

Uspa training and account manager Lely Harvey

Uspa is celebrating its 21st birthday with the relaunch of its ‘pure, clean’ Australian-made skincare range.

Developed in the company’s Melbourne-based day spa, the Uspa range, which was inspired by the desire “to create a uniquely Australian spa experience that would restore the entire being through the connection of rituals and treatments”, was launched with a single clay-based product and signature ‘warm clay body wrap’ treatment in 1995.

Today, the brand’s now extensive product range is stocked in spas across Australia (including five spaQ day spas and resorts on the East Coast, Body Freedom in South Melbourne, and Eco Beauty Room & Spa on Queensland’s Sunshine Coast) as well internationally in the US, the Netherlands, Ireland, Hong Kong, and New Zealand.

Despite the brand’s obvious success, Uspa training and account manager Lely Harvey said it was relaunching to meet the changing demands of today’s “savvy” consumers.

“Today’s consumer is very savvy,” she said.

“Not only are they looking for products and treatments to help their skin, they are also finding products that connect them back to nature as they seek to improve their health and lifestyle in a holistic approach.… whilst they turn towards natural skincare products, we see a trend and a need for premium natural products that are active and effective.”

She said the rebrand is aiming to emphasise “the incredible core aspects of the range and improve them with elements” that will take it forward to be the leader in Australian skin care.

We made major tweaks to improve the old Uspa, whilst still ensuring that the products remained true to our heritage and the brand story wasn’t lost.

“The improved formulations are more active and green, new Australian ingredients are highlighted and packaging is modern, clean and consistent.”

Lely said clients’ feedback on the brand’s relaunch was already exceeding expectations.

Naomi Gregory, the development and operation manager at SpaQ said she is delighted with the new formulations and packaging, and will continue “to be devoted to delivering therapeutic body and beauty treatments with the wonderful Australian brand”.

“Uspa’s sensory journey aligns perfectly with our spaQ concept, the products are supremely effective, kind on the environment, and travel well, an important factor in our resort locations.”


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