Victorian salon wins BIG video stardom

Victoria’s Be Pure Hair and Beauty Salon  has won a BIG Review TV video package valued at $4000 in a subscription promotion by the BHA Media (the publisher of Professional Beauty, Instyle and Spa+Clinic magazines).

Opened just three months ago, the salon, run by sisters Samantha and Cherie Daymond, specialises in “natural and organic hair and skin beauty treatments” using Natulique and O&M hair products, Cosima skincare products and Natural Look waxes.

“Our goal is to create beautiful hair and skin using natural & organic mineral based products that do not contain harmful chemicals that can affect clients’ health and wellbeing,” said Cherie.

Although Samantha had “no idea” she was entering a competition when she subscribed to Instyle’s newsletter last month, she said she was very excited about the win.

“We do post photos on Facebook but we have never made videos before,” she said.

The salon’s winning prize package will give Samantha and Cherie full access to a BIG Review TV production crew to create engaging video content (including a two to three minute business video, a 15-second teaser and interview segment) that they can use to promote their salon online for 12 months.

BIG Review TV will also upload the content to its website and implement a social media optimization campaign to reach 10,000 viewers.

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