Expo offers a beautiful education

Makeup artist Rae Morris demonstrating her craft at last year’s Beauty Expo Australia

Apart from displaying thousands of new products, next month’s Beauty Expo Australia will also give beauty professionals the chance to upgrade their knowledge and skills with an extensive education program.

According to event director Julia Erben, “celebrated experts from around the globe and Australia will bring their insights” to this year’s event.

The long list of educators includes US makeup artist Donna Mee; brow experts David ‘Brow’ Zhang from Singapore and Jazz Pampling from Australia; renowned makeup artist Rae Morris; business coach Faye Murray, dermal therapist Sarah Hudson; business guru Julie Piantadosi; and branding specialist Ed Kirk.

To ensure that beauty professionals can maximise their educational opportunities during the two-day event, the Expo has introduced three education passes which “will mean more options than ever for beauty professionals wanting access to independent education on a variety of relevant industry topics”.

“The passes have been designed for visitors to feel inspired by industry leaders in beauty and aesthetics from Australia and around the world, who come to Beauty Expo Australia to educate others in the industry on the secrets to their success,” says Julia.

Each pass is priced at just $199 early bird or $219 full-price:

  • The Business Education pass will provide access to a choice of business skills education sessions over the two days, focusing on topics like marketing, branding, social media, and staff retention
  • The Professional Skills Education Pass will provide access to a choice of professional skills education sessions over the two days focusing on techniques in makeup artistry and grooming
  • The Dermal Therapy/Anti-Ageing Education pass with provide access to a choice of dermal therapy/anti-ageing education sessions over the two days.

A single education session can be booked for $99 early bird or $115 full-price, and a series of special workshops and intimate business sessions are also available.

Early bird ticket sales close on July 15.

Beauty Expo Australia 2017 takes place from Saturday 26 to Sunday 27 August at the International Convention Centre Sydney (ICC) in Sydney’s Darling Harbour.

A full education schedule along with tickets and registration for the event can be accessed at www.beautyexpoaustralia.com.au

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