Brisbane-based beauty therapist Hazel Neilon has won a $1500 holiday in Youngblood Mineral Cosmetics’ biggest ever competition in Australia.
Hazel, the coordinator at Brazilian Beauty’s Creek Street salon, won the travel voucher by selling “the most” limited-edition Youngblood Complexion Perfection Foundation Kits over a three-month period” in a competition run by Professional Beauty Solutions (the distributor of Youngblood in Australia).
PBS chief executive officer Matt Williams said the company held the competition to “launch the incredible re-branding of Youngblood Mineral Cosmetics and their new direction which embraces the Effortless California Beauty lifestyle”.
Salons participating in the competition were required to sell as many of the brand’s limited-edition foundations kits as possible.
The kits, with a RRP of $85 each, were available in two styles:
- The Loose Foundation Kit (containing Natural Loose Mineral Foundation, mineral rice setting powder, sample mineral primer, a mini Kabuki brush and a bikini bag)
- The Liquid Foundation Kit (Liquid Mineral Foundation, loose blush, sample mineral primer, sample hi-def mineral powder and a bikini bag).
According to Matt, the competition was “an incredible opportunity for our salon partners to join in on an effort that not only pushed Youngblood’s beautiful new image and packaging but gave them [owners and employees] a chance to take a well-deserved holiday after all the hard work and time they put into being dedicated beauty therapists to their clients”.
He said that the Brazilian Beauty salon maximised kit sales during the competition period by focusing on each client’s unique needs.
“Brazilian Beauty’s ethos is to empower their clients to own their own style of beauty,” he said.
“With this in mind they focused on the personal client experience over a broader message, making it all about the individual.
“After each treatment, they offered their clients a mini-makeover introducing them all the new products and styles (eg, powder versus liquid) that they may have been hesitant to try.
“Finally, as a team, they also practiced what they were preaching by wearing products from the kits each day to demonstrate their quality and ease of use.”
At this stage PBS isn’t planning any more competitions for Youngblood, but the brand will be exhibiting at Beauty Expo Australia in August and launching “a number of exciting and innovating new products” later in the year.