In celebration of International Lipstick Day, Perfect Corp, the creators of the YouCam Makeup app, have revealed the world’s most popular lipstick colour.
Perfect Corp used data from the app’s 280 million users and “over 23.5 million daily virtual lipsticks try-ons” to discover global and regional lipstick trends.
According to the company, Millennial Pink is the preferred lip colour globally – “over 20 percent of lipstick try-ons in the United States and the UK are Millennial Pink shades, and 15 percent of lip colour try-ons in China and Japan are Millennial pinks.
Other key findings by the company were:
- All shades of pink dominate in the West, while classic reds are favoured in the East. Pink is the most preferred colour in the United States and the UK with almost 50 percent of the top lip colours being pink shades – significantly more than other countries where pinks make up only 20-35 percent of all try-ons. China showed the most diverse lipstick colour try-ons overall with purples, oranges and lighter sheer shades taking the top spots, while in contrast, Korean users preferred bold darker pinks, purples and reds.
- Matte lipsticks rule the West while sheer reign in Asia “Matte is a fact” in the United States and the UK where 40 percent of lipstick try-ons are for matte colours. However users in East Asia generally prefer sheer textures – in China 40 percent of lipstick try-ons were for sheer finishes and 28 percent were for satin while in Japan over 50 percent of try-ons were for sheer finishes.
- The two-toned lip trend is the fastest growing globally. While ombré lips became popular last year, two-toned lips (different colors on top and bottom lips) are now the fastest growing trend as try-ons of two-toned lip colors have grown 74 percent in the last three months “indicating a huge interest in this new lip style”. Two-tone lips were first noted on the New York Fashion Week runway in Jason Wu’s Fall 2017 collection, and now beauty brands such as Estée Lauder and Laneige have also released two-toned lipsticks in their collections.