Online beauty shoppers duped into buying fakes

More than a quarter of online shoppers have been duped into buying fake make-up and skincare products, according to research by MarkMonitor.

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Online now the Main Channel of Beauty Purchases

Digital is now the main channel of beauty purchases according to a recent Facebook IQ and Poshly study. Data shows that 1 in 2 beauty consumers surveyed in the US use their phone to buy skincare, makeup and nail products. “For beauty brands, digital beauty is the next major wave that will create a dramatic […]

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Competing With Online Retailers

Phyt’s managing director explains how to avoid losing your retail customers to online competitors.

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