Amy Jean is synonymous with creating the perfect arch for clients. She reveals to Anita Quade why she set up a training academy to nurture brow artists.
Professional Beauty: Congratulations on your new training academy! Tell us, how long this has been in the pipeline?
“Thank you so much. We are thrilled to launch Amy Jean Academy and have Professional Beauty unveil the news. The concept has been in the works for two years. As someone who has spent 20 years in the brow industry, I’ve always had a passion for education and developing artistry skills. We’ve been refining the concept and the syllabus over the last few years to ensure the course would deliver exceptional value to aspiring and experienced brow artists alike. It’s surreal to finally welcome students to experience The Brow Class.”
PB: Why has it taken so long?
“I like to be extremely thorough when it comes to education and delivering a high pedigree of course content. We took our time to ensure the teachings are not only comprehensive but also adaptable to every student’s skill level. Plus, over the last 20 years, my education focus has been within my internal team to nourish the Amy Jean artistry team.”
PB: You’ve often mentioned that you have seen a gap in the market for this type of education, given some training courses are over a weekend and only hosted online. How important was it to fill this gap?
“It was incredibly important to fill this gap in the education market. While there are many weekend or online courses available, they often don’t provide the depth of hands-on training necessary to truly master brow artistry. After all, it is a tangible, in person service offering. The Brow Class goes beyond just theory (although the theory is in-depth); it’s about ensuring that our students leave with practical, transferrable skills and confidence in their technique. The focus on in-person, intensive training is key to addressing this gap and providing real value. Students can complete The Brow Class and immediately have confidence in seeing clients immediately.”
PB: Your course is four days of intensive training. How important is it to have in-person training versus purely an online education?
“In-person training is unparalleled, especially in the service side of the beauty industry, where precision, technique and client communication is so important. While online education has its place, nothing compares to the ability to physically guide students, observe their technique and offer immediate feedback. Brow shaping and grooming are highly tactile skills that need hands-on practice to master.”
PB: Tell us the elements that are involved in the syllabus.
“The syllabus covers a comprehensive range of brow design techniques, including shaping, mapping, tinting, lightening, lamination, waxing, debulking and tweezing. We also focus on solving common brow issues, with a personalized approach to suit each client’s unique facial structure and brow goals. Additionally, the course features a business insights session, which I believe is essential for artists looking to establish and grow a successful career.”
PB: Your classes are small – between two and four students per course. How often will the classes be held?
“We’re aiming to hold classes quarterly, but because of the small class sizes, spots are limited. This allows us to maintain a high level of one-on-one learning.”
PB: As part of your course, there is a business insights session with yourself and/or Queensland Director, Monique. What are some of the most common questions trainees ask you?
“Aspiring brow artists are often curious about how to build a loyal client base and sustain their business over time. They also ask about pricing their services, growth strategies and how to differentiate themselves in a competitive market. Another common question is how to diplomatically manage client expectations, which is something we dive into during the course.”
PB: How important is it to give back on an educational level?
“It’s incredibly important and something we find rewarding. The Amy Jean brand wouldn’t be where it is today without the artistry support and mentorship of our fellow artists in the team. By equipping the next generation of brow artists with the right skills, we hope to elevate the service offering in the industry.”
PB: Some brow artists in the field may be hesitant to reveal their tips and tricks. What are your thoughts on educating the younger generation?
“I believe that entry-level artists will discover their artistic ability by observing other artists or simply making mistakes with real clients. Our teachings will provide more confidence and reassurance to avoid these mistakes and speed up their journey towards perfecting their craft, but most importantly we are helping set a higher benchmark in the brow industry.”
PB: You have been in the industry for so many years. What is the biggest lesson that you have learnt that you would like to share with your students?
“The importance of continually improving your craft. There is absolute certainty that trends will come and go, techniques will keep changing. As an artist, you need to be open to learning and development or your treatment style will age.”
PB: Are there any main pitfalls in the brow game that you will be highlighting during the course that you see all too often?
“Another issue that we’ll be stressing is the importance of industry ‘ethics’. I see people on the street who have been tattooed, tinted or laminated that really weren’t a good candidate to begin with. Your client is your walking advertisement. It only makes sense to ensure they look and feel their best and this means knowing when to be more conservative with results.”
PB: What is the most important thing you would like your brow students to take away from your four-day course?
“Confidence in their ability to deliver excellent results. I want our students to feel empowered, knowing they have the tools and skills and knowledge to create beautiful, natural brows that suit each individual client.”
To register for the next 2025 Amy Jean Academy intake, email academy@amyjean.com.au or call 0447 167 227.
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