At Sydney’s Hair Expo 2010 in Darling Harbour this weekend, Shortcuts Software will launch mylocalsalon, an online directory of hair and beauty services set to revolutionise online bookings for hair and beauty services in Australia.
Shortcuts Software’s evolution manager, Jo Burgess, said mylocalsalon is another tool which salons and spas can use to ensure they are found when clients search for them online.
“Although the benefits of online marketing are clear, salon and spa owners are still reluctant to go online, as there is a fear around the perceived complexity and expense of doing so – particularly in setting up a website to take online bookings, and ensuring the website is found by search engines,”
Ms Burgess said. “Currently, online marketing offers salons and spas a competitive advantage. Google reports that over 170,000 online searches for hair and beauty services are submitted in Australia each month alone. It’s clear that those spas and salons which are online are being found and booked.
“We invite all spa and salon owners to drop by and see at both the Shortcuts and mylocalsalon booths at Hair Expo.”
For more information, visit www.shortcuts.com.au/hairexpo