Dr Hauschka Regenerating Serum won the coveted “Sales Hit of the Year” award in the face care segment at the Vivaness Natural Cosmetics Trade Fair on February 20, 2009. 
Dr Hauschka said that the day and night care serum, which supports mature skin, has been the most frequently purchased natural cosmetic product in stores across Germany since its market launch last year.
Ray Thatcher, Design & Marketing, Helios Health & Beauty Pty Ltd, the Australian distributors of Dr Hauschka, said of the win: “For us, it just exemplifies all the research and development Dr Hauschka Skin Care has carried out over the last 42 years using nature’s treasures. It also says something of the European community, in the knowledge that when they purchase something produced by Dr Hauschka Skin Care, not only are they getting something of the highest quality but, through their purchase, they are helping to develop biodynamic cultivation projects around the world.”
Vivaness is held each year alongside BioFach, a leading world trade fair for organic products in Europe. The winning Sales Hit of the Year product is “voted for” by consumers through their purchase behaviour.