By Virginia Muzik
Q-Med (Sweden) Australia, a subsidiary of biotechnology/medical device company, Q-Med Sweden, launched Volumetrics; its new concept in non-surgical face “lifting” last week to cosmetic practitioners in Sydney and Melbourne.
According to Ian Carroll, General Manager, Q-Med (Sweden) Australia, Volumetrics does not simply focus on filling “the odd line and wrinkle”, but is more about lifting the entire face, using Q-Med’s various hyaluronic acid-based dermal fillers. 
The company conducted training workshops in injecting techniques, which were led by Queensland-based cosmetic physician and founder/director of Cozmedics clinics, Dr Alison Jamieson. Over the two days of workshops, Q-Med trained in excess of 170 injectors around Australia. A broad spectrum of plastic and cosmetic surgeons, cosmetic doctors and nurse injectors were included.
“Q-Med puts a great deal of focus on defining and refining new techniques. It’s not just about creating new technology in terms of new products; it’s actually about working with the doctors to create new ways to treat patients and to continually achieve better the results. Volumetrics is an evolution – it’s about actually lifting the face, which is a new option for those who want to avoid the scalpel,” Mr Carroll said.
The Volumetrics concept incorporates various Q-Med products, including Restylane SubQ, Restylane and Restylane Perlane. Mr Carroll added that Restylane Vital can be utilised to hydrate the skin and improve overall skin quality. “Results are showing that the skin condition improves remarkably once hydrated with Restylane Vital. It depends on the individual patient’s needs and wants as to what products are utilised,” he said.
Q-Med considers Volumetrics to be an advanced technique which should only be performed by practitioners specifically trained in it to ensure the highest patient safety and outcome. As Restylane SubQ and Restylane Perlane are specifically designed to add volume back to the face, they were the only products used during the training workshops, Mr Carroll said.
Mr Carroll and Dr Jamieson also previewed the Volumetrics concept to a handful of journalists at a media launch in Sydney last week. Dr Jamieson said that the treatments worked best when combined with light-based skin rejuvenation therapies, correct home-care products and sun protection.
Mr Carroll said: “Q-Med is investing in training practitioners so that they in turn can better treat their patients. At the end of the day, it’s up to the medical practitioner what treatments they use and techniques they employ to achieve a desired result for their patient. Q-Med’s role is to ensure medical practitioners have access to safe and effective products as well as the very best in training and education so that practitioners can stay at the forefront in delivering cosmetic medicine.”