ghd, the experts in heat styling, introduce ghd Style – a brand new collection of 10 essential products to inspire ghd styled catwalk perfect hair every day.
Developed at a world-class research facility and tested by professional hair stylists, ghd Style is designed to let women maximise the styling effects of heat without compromise to their hair.
Encased in luxurious jewel tone packaging, each colour in the ghd Style range represents a specific benefit to create a magnitude of styles – from sultry waves to glamorous volume or sophisticated and straight:
• Classic black for everyday protection
• Damask rose for sultry curls and waves
• Emerald green for sleek and straight
• Luxurious purple for glamorous volume
• Midnight blue for high shine
• Polished silver for show stopping fix and hold
ghd Style features a new Heat Protection System to provide the right protection at the right time, so hair is cared for and replenished with each use and throughout the various stages of styling. The ghd Heat Protection System is made of up three key ingredients – a Heat Protection Polymer to provide protection from direct contact heat styling, a Heat Protection Conditioning Agent to provide protection from rapid moisture loss and a Heat Protection Enzyme to provide protection from UV induced free radicals which can cause colour fade.
“I’m really excited about the new ghd Style range. It’s designed to deliver on style which is what ghd is all about,” says Jayne Wild, ghd Ambassador and 2011 Australian Hairdresser of the Year (Jayne is a three time winner of this prestigious award).
"The products are all designed to help you easily achieve the look you’re after – straight, curls or volume. Not only do the they feel weightless in the hair, I find you need to use less when styling for a more natural look, but still giving long-lasting results.”
Each product is infused with a beautiful bespoke fragrance, developed exclusively for ghd by an international fragrance house to exude the style, glamour and edge of the ghd brand. The fragrance features top notes of Citrus, Bergamot, Mandarin and Fruity Mango, and base notes of Amber, Vanilla and Sandlewood.
Contact: ghd 1300 880 209.