Sponsored post: Issada & BLC Cosmetics share top 3 tips to increase salon make-up sales.
Make-up is one of the fastest growing retail sectors in the salon/spa world – and at the same time, consumers are much savvier to ingredients, which is why ‘modern’ mineral make-up is such a hot commodity. Buzzwords like ‘eco’, ‘organic,’ and ‘vegan,’ have created a movement towards a greater consciousness of what we are putting on our skin. By the same token, salons need to be selective when choosing a make-up brand to retail. Issada’s clinical grade range is an extension of your skincare treatment offering without sacrificing beautiful, appealing packaging, luxury pigmented colour, fashion forward on-trend products and collections.
Issada brings international fashion trends to the Australian make-up market; much of the inspiration for trend-based capsule collections often comes from New York Fashion Week. To celebrate our new distribution alliance with BLC, we are offering new and existing stockists the opportunity for a taste of where we get our inspiration with a trip to New York and some Issada treats and surprises along the way! Simply purchase $2500 worth of Issada products in one transaction before August 31 to go in the draw for a trip of a lifetime. Now, before you rush off to plan fabulous outfits for New York, read on for our top 3 tips to boost your salon’s make-up sales.
1. Introduce ‘holistic’ treatment protocols that include skin treatment make-up
Incorporating mineral skin treatment make-up into your salon protocol is a must, especially when treating your clients that suffer from a range of skin irritations/sensitivities as well as those who are undergoing chemical peels, microdermabrasion, laser treatments and waxing.
Why? Well, minerals are a treatment for the skin – they heal, strengthen and repair, containing a high level of anti-inflammatory and anti-microbial ingredients key for post treatment recovery. Not all minerals are equal in quality or purity though; Issada mineral’s offer unparalleled purity comprised of pharmaceutical and clinical grade ingredients that provide the platform for your salon to elevate your offering to a complete, holistic skin treatment service.
In the clinic environment, it’s perhaps even more essential that make-up applied after injectables and more invasive procedures is extremely pure – Issada does not compromise on using only Pharmaceutical Grade minerals, which is why Issada is the go-to brand for the cosmetic clinic world.
Clients will leave your salon feeling positive and ready to face the world after a treatment that has been completed with skin treatment make-up.
Many clients feel exposed or ‘naked’ after stepping out of the safety of the salon environment into the public eye. Leaving your client looking good, feeling positive and confident 
will keep them coming back to YOUR salon!
2. Become a make-up maestro!
Education is key to continuously building your salon’s confidence across application, trend and retailing skills, providing an opportunity to further engage with your clients by conducting your own master class in-salon.
In-salon workshops give your clients make-up confidence in a fun group environment by demonstrating a step-by-step application and assisting them to achieve the same results themselves. Equip them with essential products for their make-up bags, the secrets to a flawless base, how to use professional brushes, and selecting colours to suit their skin tone. All the while, capitalising on the many ways in which you can sell products from a workshop environment, boosting your sales and building your salons position as the go-to for all of your client’s cosmetic needs.
Ensure your salon make-up brand actually has up to the minute techniques and experience in their training team to support your salon’s education needs across conducting workshops, application and retailing skills. There are many mature make-up brands on the market that have failed to innovate in education, trends, application as well as product developments and packaging, which in turn impacts upon the profitability of the brand in your salon.
The Issada training team are regarded as industry experts, often called upon by the beauty media to provide trend forecasts, ‘how-to’ advice and create runway looks for Australia’s leading designers. Having access to this level of knowledge and expertise is a sure fire way to increase your salon’s cosmetic sales success.
3. Put a redeemable make-up appointment on the menu
Simple and effective. A redeemable offer works well because the perceived value of the appointment is higher. Offer a make-up session at a set price that is redeemable on two or more products purchased on the day. This ensures your salon/spa gains immediate retail sales for time invested and provides opportunity for repeat sales/visitation. Returning to stock up on products is much more appealing if a customer is having a makeover for ‘free’ each time.
This strategy increases the salon’s competitive position against department store/pharmacy offerings whilst deepening the brand engagement, increasing the likelihood of additional retail sales. Simple, very effective and FUN! Your therapists will enjoy the satisfaction of making someone feel great about their new found look/skills/experience, whilst contributing to retail revenue targets.
This is a sponsored post.