The world of permanent makeup may have once been scary, but with new techniques and equipment, the future for cosmetic tattooing never looked so good, writes Nadia Stennett.
Let’s play a little word association. We say, ‘Permanent makeup’, you say…?
If you answered ‘Scary eyebrows’, ‘tattoo disasters’ or ‘hideous’ you pretty much fit the normal set of reactions that come about when most people hear those words. And boy oh boy, have there been some serious disasters in the past to help shape your less than lustrous opinion of this trade…
But times have changed, and so has technology. The new world of permanent makeup is eerily realistic. So realistic in fact, that you’re unlikely to pick someone who’s wearing it. Long gone are the days of block-coloured bluish-black brows and overemphasised brick red lips. In their place are some impressively convincing looks that will have you rethinking everything you thought you knew about permanent makeup artistry. The word, ‘artistry’ being key, because it’s no longer a trade any bikie wielding a squealing tattoo gun can slap on in a dodgy tattoo parlour.
Long gone are the days of block-coloured bluish-black brows and overemphasised brick red lips.
The new face of permanent makeup is worlds away from that. Think highly trained technicians with precision equipment in a professional beauty salon setting. No frightening-sounding tattoo guns included. Micropigmentation is the new name for permanent makeup and is the cutting-edge method of depositing hypoallergenic mineral pigments into the dermal layer of the skin.
A micropigmentation treatment takes approximately as long as a regular facial treatment to perform, but the earnings are up to 4 to 6 times more per hour.
The principle of micropigmentation, or permanent makeup, is similar to traditional tattooing in that both procedures’ pigment is placed into the skin with needles, but that’s where the similarity ends. The equipment, pigment composition, and application techniques are entirely different, subsequently, so are the results.
A micropigmentation treatment takes approximately as long as a regular facial treatment to perform, but the earnings are much higher; up to 4 to 6 times more per hour.
Nouveau Contour Academy, which offers specialised, industry recognised training in micropigmentation, is holding this year’s Permanent Makeup World Conference, set to take place at The Amsterdam Marriott Hotel in the Netherlands, Amsterdam, from Sunday November 2 to Monday November 3, at a cost of $637, excluding VAT. The conference will consist of a variety of talks and demonstrations from leading industry experts and all participants will leave with a certificate of participation that can be displayed in salon to show your knowledge of the latest and most sophisticated advancements in the field.
If you’re interested in the conference, or considering permanent makeup training for your salon, head to nouveaucontour.com