As client desire for take-home tanning products continues to increase, savvy professional tanning companies are stepping up to meet the demand with retail lines.
Put yourself in your tan-loving client’s shoes for a moment.
Is there anything more annoying than looking like a patchwork quilt of bronze and snow white in between spray tanning appointments?
While salons offer a premium product with premium application, there are few who’ll pop out to a client’s home to give them a quick touch up when they’ve been overzealous with the towel after a shower.
“Spray tanning customers have different lives and all need different products to prepare and maintain a tan for longer, there’s not always time to get to the salon when a tan has faded,” says Naked Tan founder, Lea Taylor, who just launched the brand’s newest line, Goddess, into the salon retail market.
“After 9 months working on new packaging and improving product formulation, I am so excited to launch this new line,” says Taylor.
Keeping up with growing demand for at-home touch up products, Naked Tan’s new Goddess retail range was designed to include three categories of tan preparation and maintenance: Prepare, Tan and Maintain.
“We decided to launch a new retail line to keep up with the market and fill clients’ needs. Spray tanning customers have different lives and all need different products to prepare and maintain a tan for longer,” says Taylor.
And with current data suggesting up to 87 per cent of Australian women now want tanning products they can apply in the convenience of their own homes, moving into the retail market makes good business sense for professional brands. And for tan addicts.
“Naked Tan is well known as a professional brand offering professional tanning solutions to beauty salons. We wanted to go further and offer a full professional experience to spray tan customers in the comfort of their homes.”
For more information about Naked Tan’s new Goddess retail line, head to nakedtan.com.au