Responding to increasing demand for specialist eyebrow wigs, Australia’s Final Touch Brows is expanding into the UK and Middle East.
It’s little wonder Final Touch Brows have seen explosive growth in the last few years.
With a beauty market that can barely keep up with consumer demand for bigger, better brows, the unique brand has filled a niche few of their competitors have been able to touch.
Eyebrow wigs.
Yep, that’s wigs for your eyebrows. And before you giggle, eyebrow wigs are BIG business. Final Touch Brows already has arms in the US, Canada and NZ as well as Oz, where its seen demand for eyebrow wigs boom.
Eyebrow wigs are for women and men who have lost their brows due to illness or treatments or women who have over-plucked, sparse or just unruly or unshapely brows
Final Touch Brows is now represented and distributed in the UK by the Signature Academy of Permanent Makeup, which is representing the Australian brand in England, Wales, Scotland and Ireland.
“Final Touch Brows are rapidly growing in the brow sector, including brow solutions for women and men who have lost their brows due to illness or treatments or women who have over-plucked, sparse or just unruly or unshapely brows,” says UK distributor, Tracy Fensome.
Now the company’s Middle Eastern arm will be headed up by Seif Beauty Clinic group.
“We are so excited to be working with both the Signature Academy of Permanent Makeup and Seif Beauty Clinics, and to have the Final Touch Brows range of products, including our eyebrow wigs and eyebrow extensions, available to the extensive UK and Middle Eastern markets,” says Final Touch Brows director, Danielle Kurukchi.
The brow specialist business also boasts an impressive following of brow experts and celebrity makeup artists, capturing the attention of American makeup guru James Vincent, Australia’s premier brow artist, Jazz Pampling and international celebrity makeup artist Dale Dorning, to name a few.
“We know makeup artists, salons and consumers based in the UK and the Middle East will love the range and the convenience our products offer,” beams Kurukchi.
Have your say: Have you noticed an increase in requests for brow services at your clinic? Do you think eyebrow extensions could be the next big thing?