SunSense held a breakfast meeting for beauty media and guests last week at the beautiful Pier restaurant in Rose Bay. SunSensibility ambassador and TV presenter Carrie Bickmore was there to discuss the campaign.
The Pier restaurant was decorated with SunSense branding
The SunSense UV Photobus will hit Australian roads this summer bringing free UV analyses and a team of skincare consultants to communities all over the country. With one Aussie every eight hours dying from skin cancer, further education on the dangers of hidden UV damage is critically needed.
Dr Kerryn Greive PhD, head of research and development, Ego Pharmaceuticals, was there to discuss skin cancer and the buses initiative. “As Aussies we regularly hear about UV damage, premature ageing and skin cancer but this isn’t resulting in action and the statistics speak for themselves – 384,342 Australians are diagnosed with skin cancer each year, that’s over 1000 people every day. As a nation we have the highest number of melanoma cases in the world and this is why we hope the SunSense UV Photobus will help get Australian heads out of the sand and thinking more seriously about day to day protection and skin related illnesses.”
Presenter Carrie Bickmore stands in front of her UV analyse campaign image
Carrie Bickmore, who will launch the SunSense initiative in Sydney on October 9, spoke to guests about her personal experience with UV damage. “To say that I was shocked when I saw my UV analysis is an understatement. My score was 42 out of 100 and well below the average. Growing up in the sun, using limited sun protection, and now seeing the cumulative damage as a result, it has certainly hit home that I need to be more vigilant with both myself and my son. I strongly encourage everyone to get their skin checked by a SunSense consultant when the bus arrives in your community. It’s available to everyone for free.”
The SunSense SunSensibility initiative is a community health project now in its second year. The UV Photobus is a mobile skin analysis centre that will travel the country providing free UV skin analyses and personalised sun protection advice. The aim of the programme is to help reveal the nation’s hidden UV damage that is invisible to the naked eye in a bid to make us all more aware of the importance of good sun protection habits for life.
SunSense products
The Photobus tour and its team of SunSense skin consultants will travel to 21 metro and regional locations across QLD, NSW, VIC, SA and WA from 9th October until 5th December.
For more information on SunSense’s SunSensibility Campaign & UV Photobus, visit www.sunsense.com.au