Bio Sculpture Gel debuted on the fashion scene this week in Melbourne at Supré’s flagship store on Bourke Street Mall with the transformation of the window into a live art studio with Bio Sculpture Gel manicure stands embedded in the Wild at Art display painted by students from the Melbourne School of Fashion.
The event, which showcased Supré’s current animal print-inspired collection together with Bio Sculpture Gel’s fashionable nail colours, presented free Bio Sculpture Gel manicures to Supré customers who also received gift bags containing beauty treats.
Andrew Bergmann, Managing Director, Bio Sculpture Gel said:
“Bio Sculpture Gel’s participation in the Supré promotion presented a great opportunity to raise the profile of Bio Sculpture Gel among beauty savvy ‘fashionistas’, outside of the salon arena and within the mainstream retail arena. The feedback has been excellent – there were queues for manicures and it was a great opportunity to showcase our new summer colours!”