Cynosure, a Hologic company, is revolutionising before-and-after photography by bringing RXPhoto, a robust yet affordable mobile- and cloud-based clinical photography platform, to Australia.
RXPhoto, the first full-featured mobile clinical photography suite, is the leading solution for practises and clinics in the US and is now available to the Australian aesthetic industry,
RXPhoto combines a powerful mobile application with a cloud-based photography management tool to securely capture, manage and share before-and-after images. And because the app is cloud-based clinics can use a variety of iPads and iPhones to capture images anywhere-anytime, comfortable in knowing that no images or data have been stored on any devices.
The App eliminates the need for expensive and cumbersome photography equipment with its secure and intuitive photography system.
One of the first clinics within Australia to use the App is Karen Austin from Richmond Skin and Laser Clinic in Melbourne.
After just six weeks of use, Karen describes the RX Photo app as “sensational”.
“It is definitely the pinnacle of B&As,” she says.
“We all find the App easy to use and actually a fun way to take our patients pics.”
The App will be a welcome addition to most aesthetic businesses that currently reply on digital cameras and then need to upload all the images to a desktop.
This web-based image and data management platform provides tools to not only store before- and-after images, but to use these photos to educate patients during the consultation process to help increase patient satisfaction, expectations and improve workflow.
This patient education application also allows providers to market and illustrate services at the point of care.
The onscreen positioning tools, and proprietary ghosting feature ensures all photos taken result in consistent, standardised and repeatable images to really showcase clinical outcomes.
Each patient is catalogued by patient name, date, diagnosis, treatment and body region to make it so much easier to search for images when the patient returns for their second or third treatment.
Not only does RxPhoto’s App convert a normal iPhone or iPad into a clinical photography system – all photos are encrypted and pushed to the RxPhoto cloud.
Key benefits of RXPhoto
- Consistent Before and Afters
- Body templates with visual levels
- Proprietary ghosting feature
- Photos saved to Cloud
- Convert consultations to procedures
- Manage client’s expectations
- Easily promote offering via social media
- Utilise for in-house marketing
Improve expectation management by creating:
- a repeatable consultation experience with on-screen tracking, drawing and annotation tools
- a customisable practice-branded report with patients’ before-and-after photos
- a seamless integration with your website’s before and after gallery
Transform your mobile device into a powerful clinical photography studio allowing you to:
- capture high-quality standardised photos with on-screen templates
- ensure consistency with RxPhoto’s patented photo ghosting tool
- effortlessly retrieve photos by patient name, encounter date, anatomical region, and tags
Full access for all staff. Photo guides, photo ghosting, drawing and annotation tools, injection tracking, custom tags, digital consent forms and generated reports. Unlimited photo storage in the cloud. Easily download your photos. No contracts. Cancel anytime.
To learn more contact infoaustralia@cynosure.com