Social media can be fantastic for promotion but for Hydrafacial the hashtags, #gunkie and #gunkiejunkie, have proven to be a great tool to provide consumers with proof of the deep cleansing effect Hydrafacial is creating in their skin.
A major difference between Hydrafacial and treatments such as microdermabrasion and dermaplaning is that in addition to surface-level dermabrasion and exfoliation, Hydrafacial also includes additional modalities such as painless extractions of the pores. This often results in the Hydrafacial treatment solution waste jar containing intact whiteheads and blackheads that have been drawn from the pores. Curiosity related to seeing what has been drawn from the skin has resulted in practitioners and patients taking photos holding the waste jar, and hence the ‘gunkie shot’ was born.
A search of #gunkie shows thousands of Hydrafacial patients around the world proudly displaying their ‘gunkie-shots’. As a result #gunkie has begun going viral worldwide and is part of the social media marketing that has resulted in Hydrafacial achieving over 1 billion media impression every year. This has helped Hydrafacial become one of the leading medi-facials in the US with more than two and a half million treatments performed every year.
While #gunkie and the ‘gunkie shot’ have proven to be hit on social media the resulting attention has allowed Hydrafacial to open a conversation with practitioners about the multi-dimensional nature of the treatment. The attention created by #gunkie helps to demonstrate how the various treatment modalities used in Hydrafacial process can play a role to create even better results than if each step was applied as a stand-alone treatment.
The steps in a Hydrafacial treatment include:
- Deep cleansing and exfoliation that combines serums, dermabrasion via a patented spiral tip, and a mild skin peel that softens the pores and increases the effectiveness of the next step of the treatment.
- An innovative method of painless pore extractions that uses the Hydropeel tip to deliver gentle suction to clear congestion and ‘black-heads’ from the pores.
- With the skin cleansed and free of congestion serums containing anti-oxidants and hyaluronic acid are applied to nourish, hydrate and protect the skin.
Hydrafacial’s unique process of different modalities working together to achieve more comprehensive results than if each stage was performed alone is the key factor that sets Hydrafacial apart from older technologies such as microdermabrasion and hydrodermabrasion.
Hydrafacial instantly creates noticeable improvements in skin tone and texture with less treatment time and without causing discomfort or downtime. The result is a comprehensive rejuvenation treatment without any one step being overly aggressive on the skin.
Research has demonstrated that applying serums via the Hydrafacial treatment increases the uptake of antioxidants in the skin when compared to applying the same serums manually. Hydrafacial can be used as either a stand-alone treatment or in combination to enhance the results of other advanced treatments. For example, Hydrafacial can prepare skin before laser or surgery, or help freshen the skin after the use of dermal fillers or anti-wrinkle injections.
Hydrafacial is distributed in Australia and New Zealand by High Tech Medical.
For more information call 1300 309 233 or visit www.hydrafacial.com.au