The government directive to close salons due to the coronavirus crisis caught everyone by surprise and sent shock waves through the beauty industry. The reality of the situation has seen businesses having to rapidly devise a plan to survive in an unknown environment and create new and innovative ways to stay connected to their existing clients.
This has included businesses using social media and direct eblasts to let clients know that they are available to conduct a skin consult and recommend DIY home treatments via platforms such as Zoom.
Personalised, prescribed products can easily be sent directly to a client however the products should be suitable for the client’s skin type and achieve great results that the clients will love.
New asap liquid platinum is an advanced regeneration treatment that brightens and refines skin and is the perfect product to recommend for clients to use at home.
The user-friendly treatment gently dissolves dead skin cells and stimulates collagen production while the low pH delivery system helps to increase the penetration of subsequently applied products.
The overnight treatment is suitable for most skin types due to its unique slow release, low irritation, delivery system.
The multi-action formulation also helps to:
• Lock in moisture by strengthening the skin’s barrier function
• Reduce the appearance of pigmentation, sun damage, fine lines and wrinkles
• Firm, brighten and hydrate the skin
Active ingredients include:
LARCH WOOD EXTRACT: Decreases the melanin concentration produced by melanocytes by 73%.
A potent antioxidant and skin lightening active, Larch Wood Extract protects against DNA damage from oxidative stress while decreasing melanin synthesis. This results in a radiant, smooth and even toned complexion.
SACCHARIDE ISOMERATE: Reduces signs of dry skin by up to 20% in 4 weeks.
A nourishing, plant derived, skin identical complex that connects perfectly with the skin’s surface layers, locking in moisture like a magnet. It also strengthens the skin’s natural defences, preventing further dehydration. The unique binding formulation connects perfectly with the skin’s surface layers, locking in moisture with visible results within only 3 hours.
ARGININE:
An essential amino acid and antioxidant that boosts the skins own Natural Moisturising Factor (NMF) and fights skin ageing. Arginine helps protect the skin from free radical damage and increases skin hydration by acting as a humectant and as an amino acid, boosts collagen production, improving skin firmness and reducing signs of ageing.
AHA (GLYCOLIC ACID) COMPLEX: Increases cell turnover by 21%.
A unique glycolic acid complex that gently and effectively exfoliates the build-up of dead skin cells, enhancing the penetration of subsequently applied products. Formulated to increase cell turnover by up to 21% and promote collagen production to improve skin texture, elasticity and firmness. The low irritation delivery allows skin to be treated comfortably while you sleep.
asap skin products produce Australia’s no. 1 cosmeceutical skincare range. The innovative, Australian owned company has been providing the highest quality and effective products for men and women for more than two decades. The Australian made, concise, uncomplicated skincare range is available exclusively through medical and skincare professionals.
Scientifically formulated using environmentally friendly ingredients with no parabens, mineral oil, SLS/SLES, artificial fragrances, plastic microbeads or animal derivatives, and are never tested on animals. They continue to innovate, and push the boundaries providing products and ingredients at the cutting edge of scientific development, yet remain true to their core philosophy.
For more information, visit www.asapskinproducts.com