What has been your most popular treatment utilising technology in the past decade and how have you marketed this?
The “Monaco Facial” treatment package introduced by Metro- Dora Clifford of ClinicalPRO, comprising 3 monthly visits using a combination of at least 2-3 modalities in each visit, has been our most popular treatment for all age groups, particularly for the Baby Boomers. The package priced at $3000 to $3800 for 3 monthly visits, guarantees clients a lifting and tightening with toned muscles of the face and neck. In their 1st visit we use Enzyme Peels with HIFU and LED, followed by HIFU with RF Fractional & LED in their 2nd visit and HIFU, Micro Needling & LED in their 3rd visit, giving them a non-surgical facelift which has evolved to target deeper tissue planes with no client downtime. The Before & After pictures on websites and Facebook advertisements have produced the best ROI for us without dropping or discounting our prices.
What is your major consideration when investing in technology?
Some very important considerations when we are investing in any new technology are the following:
- Reliable equipment that produces the promised results without any exaggeration
- Ease of training with low consumables cost so ROI can be targeted without cash-flow restrictions
- Repeatable treatment delivery with little-to-no downtime for clients, as everyone is busy & cannot have time off work
- Patented capabilities to help keep out the copycats that destroy the Aesthetic market by undermining clients’ trust and causing price wars
- Better efficacy in technology and access to marketing materials for advertising via reliable media platforms
- Equipment that has passed through the TGA Registration process thereby guaranteeing Australian standards of safety and consistency
- Price and leasing costs that are manageable and returns are easily retrievable from retail clients who are happy to pay the higher prices for guaranteed results with fewer treatments and visits.
This article first appeared in the September/October issue of Professional Beauty magazine. Download the issue here.
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