When it comes to stocking cosmetic product lines and offering makeup services in-salon, how valuable are these transactions to a business’ bottom line? We ask three leaders in the makeup space for their honest opinions.
Sarah Hudson, owner of Skin by Sarah Hudson and Curtis Collection stockist says:
“Make up showcases the beauty of skin.
A quote from one of my clients: ‘I am so happy and confident with the results I achieve with your skincare, but I LOVE MY SKIN when I wear make-up’. As skin clinicians, the treatments we provide enhance skin’s health and luminosity, and gives our clients confidence to love their skin. Providing a make-up range that compliments the results our clients achieve in our salons or clinics is fundamental to long term skin health.
The Curtis Collection make up range allows me to prescribe a skin-focused make up range. It enhances the natural beauty of my clients’ skin, not causing additional skin problems so often associated with make-up use.
I think it is important to remember how confronting it can be to ask for make-up advice from a young sales assistant in an environment associated with one of the larger make-up stores, where there are young sales assistants, loud music, and multiple make-up ranges. Offering a service where the focus is all about skin health – cosmeceutical skincare, laser and skin treatments – [alongside] make-up ensures we are doing our best to support our clients’ skin.”
Annie Mayo, founder of Advanced Mineral Makeup says:
“The short answer is yes, with a caveat that I think a lot of employees and commissioned [makeup] stylists have gotten lazy.
One of the best success stories I know about is [that of] Estee Lauder. She started out in salons, demonstrating her creams and lipsticks. I encourage you to read her biography by her son Lenard Lauder.
Let’s go back to old school [strategies] we know work. Sure, it’s more work but I believe the benefits will show success to the salon owner.
Another way is point of purchase. Keep a small display on the counter for clients to see when they are checking out. It can be lip gloss, concealer or pressed powder, featuring a different product each week. I always say you can have the best product in the world but if it’s never mentioned it will sit on the shelves month after month.
Clients can go anywhere, but they come to you because you make them feel special. Let’s give them the total look and stop sending them to other places to get what we can provide.”
Megan Potter, founder of Megan Potter Cosmetics says:
“We made the decision to move away from makeup so that we could concentrate on developing certified organic skin care. Formulating certified organic makeup is a challenge due to the limitations placed when formulating, which increases the cost of development and production. There is a higher margin in skin care so from a business perspective it made sense to focus our energies in that direction.”
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