Earlier this week, professional skincare brand Skinstitut hosted a stunning pop-up in Sydney’s Darlinghurst to showcase their fresh look.
The Australian made business, stocked exclusively in-store at Laser Clinics Australia and via other online channels, unveiled redesigned packaging and three new launches to Sydney-based beauty media.
The packaging incorporates a fresh rendition of the brand’s logo, revised text, housed in soft-touch boxes. Skinstitut’s signature deep purple has been transformed into a youthful, more vibrant light purple to appeal to the brand’s next generation customer.
In a press statement on the brand’s redesign, Skinstitut said:
“A new design, with the same simple mission:
To guide consumers on their journey to happy, healthy skin by breaking down the barriers to cosmeceuticals; believing that everyone has the right to experience the confidence that comes from great skin. Creating accessible, high-performance skincare that delivers transformative results for all skin types, and all budgets.”
Product prices remain largely unchanged – with the majority of SKUs starting at $AUD49, and active serums retailing for under $AUD100.
The all-day event provided an immersive experience for the media, who were given the chance to look and feel the range up close. The space featured vases of purple florals and decor items, as well as themed donuts and smoothies for guests to enjoy.
Also making their debut at the event was a trio of Skinstitut Power Serums, all new launches for the brand: 1% Hyaluronic Complex Serum, 10% Niacinamide Power Serum, and 10% Vitamin C Super Serum. The serums are due to launch to the public on Friday 9 December 2022, and will retail for $AUD64, $AUD64 and $AUD69 respectively.
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