According to The Journal of Clinical and Aesthetic Dermatology, more consumers are Google searching injectables and facelifts than ever – hunting for an IRL Instagram filter-worthy appearance. But not all clients are comfortable with needles, and fewer can spare the downtime of a facelift, particularly as events and meetings move to in-person post-pandemic.
Brands like WiQo are answering this gap in the market. WiQo’s Lifting and Brightening Programme provides the perfect solution for clients wanting results without downtime. The Programme answers the needs of consumers who are interested in achieving filter-worthy complexions but are on the fence about invasive procedures, or those requiring intensive downtime. It is also ideal for needle-phobic consumers.
WiQo’s Lifting and Brightening Programme should be considered for clients troubled by uneven skin tone, loss of facial definition and loss of elasticity. It provides brightening, smoothing and tightening effects with zero downtime.
The programme kicks off with an in-clinic treatment experience. The WiQo One formula is the star of the show here. Patent-pending, the treatment helps visibly smoothes, brightens and firms the complexion. Pre-event, it helps provide an immediate and progressive lifting effect following the recommended five sessions.
What’s the secret?
WiQo’s formulation combines Homocysteic Acid, Ammonium Trichloroacetate and a low concentration of Hydrogen Peroxide to help stimulate the skin’s natural restorative process. The Needle-free treatment uses a specific massage technique to bring the WiQo One treatment to life. The formulation does not cause frosting making it the perfect pre-event boost.
Aftercare:
Clients undertaking the WiQo Lifting and Brightening Programme are prescribed the WiQo home care routine.
The home care package contains two simple steps:
- The WiQo Smoothing Face Fluid contains low PH glycolic acid. This at-home cosmeceutical product
striggers a “natural exercise” within the skin. The formula continues the restorative process triggered by the in-clinic treatment at home by providing gentle stimulation daily. - The WiQo Nourishing and Moisturising Face Cream for Dry Skin includes Echinacea and Vitamin E, to soothe
sand protect the complexion, reducing the appearance of temporary redness, and works synergistically with the WiQo Smoothing Face Fluid to ensure your clients achieve the best results.
Does your client want some coverage post-treatment? Consider WiQo Cosmeceuticals. Their ICP Cream Invisible Coloured Protective is a complexion smoothing base product, housed in a portable, easy to use compact. The formulation is fine enough to be virtually undetectable while blurring the appearance of imperfections.
WiQo, created by renowned dermatologist Dr Rossana Castellana, are leaders in technical and scientific innovation. With their laboratories in Trieste, Italy, they are distributed in over 40 countries worldwide – from Japan to the United States.
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