Babor has launched a “new and much improved” website in Australia to improve “customer usability and experience”.
Announcing the launch, Babor Australia marketing and PR coordinator Tijen Engel said that the new website would allow the German brand to deliver a new level of service with “a broad focus on customised and individual needs of different customer groups and skin types”.
The company, which first launched its website in 2009, updated the site three years ago but last year decided it was time to update it again with “the newest technical advantages of today’s digitalised society”.
Tijen said Babor’s head office took “took over a year of thoroughly testing and evaluating innovational concepts, features and gadgets” before it rolled out the new site in Germany and then began adapting it to the “local needs and standards” of its international markets.
The site’s new features include a product advisor service which recommends products to suit customers’ individual skin types in “less than two minutes”, a live chat service and a social media stream.
Tijen said the website, which is mobile and iPad compatible, will improve customer satisfaction as they will “benefit from exclusive offers” and “24/7 service in addition to their salon experience”.
She said the website will also benefit Babor salons and spas.
“It is within Babor’s philosophy to combine online and offline activities to our highest capability possible.
“Through this hopefully a lot of new end consumers will get in touch with Babor salon and spas and become loyal Babor salon and spa customers in the future.