Beauty Expo Australia is set and ready to deliver “two days of non-stop inspiration” at Sydney’s Darling Harbour this weekend.
Cory Watson, director of the national event for beauty professionals, says the Expo is on track to exceed growth estimates this year.
“We have more than 260 brands exhibiting at Beauty Expo Australia in 2018 (an increase of 45 per cent from 2017) which is a hugely exciting prospect for our visitors looking to explore new brands and reconnect with their existing partners.
“We are also recording a 20 per cent increase in Expo ticket sales from the same time last year, which is another fabulous achievement for the team.
“What a fantastic way to kick off our 15th anniversary celebrations.We can’t wait for the weekend.”
Big brands exhibiting at the event include MAC Cosmetics, Mancine Cosmetics, Ultraceuticals, Inglot Cosmetics, Murad, Pelactiv, France Medical, Lycon Cosmetics, ModelRock Lashes, Crown Brush, Caronlab Australia, Makeup Net and TechnoTan.
In addition, Professional Beauty Solutions (PBS) will return with a portfolio of industry-leading brands like Dermalux LED, Image Skincare, Youngblood Mineral Cosmetics, Pure Fiji, Sunescape Tan, Bestow Beauty, Body Sugaring Australia, Luk Beautifood and Cherry Blooms lashes.
PBS managing director Matt Williams says the company is really looking forward to the event.
“Everyone at PBS is working tirelessly and excited about the biggest show of the year this weekend,” he said.
“We will have 12 brands under our 250sqm ceiling and about 80 team members there to answer questions, demonstrate products, and perform treatments – everything from facials to foot treatments.
“We can’t wait!”
Apart from all the attractions at exhibitor stands, the Expo will deliver two free educational stages (with a jam-packed schedule of free presentations on Makeup & Grooming and Anti-Ageing), two industry competitions for makeup artists and nail technicians, and an education program with more than 35 sessions.
Global MAC Pro senior artist Nicole ‘Pinky’ Thompson says she is “super excited” to be appearing at the Expo.
“I look forward to sharing all the juicy bits I know and love about makeup with the industry,” she said.
“Knowledge is power!
“Education is the only way to stay at the top of your game as an MUA.
“Especially in this competitive business. Join me for my pro skills session as I share everything I know on how to make it as a successful artist; as well as my workshop with Carol Mackie, where we’ll help you perfect your eye makeup skills.”
To ensure that the education program is more accessible this year, the Expo is offering three special education passes providing more than $1000-worth of beauty education for just $240 each. Pass holders can attend all nine sessions within a stream (Professional Skills, Business or Dermal/Anti-Ageing topics) for the price of just two individual sessions.
Beauty Expo Australia 2018 will be held on Saturday September 8 and Sunday September 9 at the International Convention Centre, Darling Harbour.
Tickets are available from www.beautyexpoaustralia.com.au