Blync Lashes rebrand themselves in to ModelRock Lashes in order to ‘stamp authority’ within their target market.
ModelRock Lashes were originally launched as Blync Lashes in April 2012 by Owner and Director Raelene Mara after spending over 12 months sourcing, sampling and testing from lash manufacturers around the world.
Blync Lashes began with the goal to offer the largest range of high quality lashes, this has been carried through to their rebranded image: ModelRock Lashes.
“The research and effort put in means that, at the launch of what are now ModelRock Lashes, we are confident we are offering the best one hundred per cent premium, professional quality lashes available,” says Raelene.
The first event the brand exhibited at was IMATS Sydney 2012. Raelene said, “The response was amazing. IMATS organisers and fellow exhibitors were highly impressed that such a young company could produce such a well presented stand that proved to be one of the busiest throughout the entire weekend.
“We are excited to be exhibiting again this year at both Sydney IMATS and The Sydney International Spa & Beauty Expo and will be using this as an opportunity to launch our recently re-branded ModelRock Lashes.”
Of the rebrand, Raelene says, “The feedback and response to our lashes over the initial twelve months was amazing and with expected growth this year we wanted to ‘bite the bullet’ and re-brand with a name that would better suit our brand and our lashes well into the future.
“We are an innovative Australian company and needed a name that ‘stamped its authority’ and was more targeted towards our main age demographic.”
Working directly with the manufacturers means ModelRock can offer extremely competitive bulk pricing to their industry professionals. They source lashes from multiple factories and work closely with suppliers to develop their own unique designs.
“We are not affiliated with any other companies, being totally independent means we make the decisions; we can work directly with our customers and offer the quality customer service we are renowned for,” adds Raelene. The brand offer professional makeup artists a 40 per cent industry discount.
Visit www.modelrocklashes.com for further information