If you want to increase your bottom line, boost team morale, and expand on your expertise, a Diploma of Salon Management will do just that in only 4 hours a week. Here are six reasons to sign up.
Education is the new currency
If you want to attract new clients, being an expert in your field is key. Constantly expanding on your expertise with further education will promote your business to new markets. The Diploma in Salon Management, a course which arms salon professionals with everything they need to run a thriving business (think marketing and promotions, HR and team building, sustainability and H&S, treatment service management and people leading) will give you the professional know-how to promote your business to new markets. “Education will take your business to the next level,” says Heddy Macaulay, National Director of Aesthetic Education.
Your clients want your secrets
We live in the information age and your clients are keen to know all your secrets. Sure you may divulge what you watched on Netflix last night with a client, but what they really rely on you for is your expertise and your professional know-how on inner and outer health.
“Adopting a more holistic approach to beauty and skincare allows therapists a broader knowledge of supporting therapies to assist their clients,” says Macaulay.
The key to being a thought leader and boosting your business? Make furthering your education a priority.
Sharing is good for business
We tell children to share, but it also makes good business practice to spread things around. Expanding on your expertise not only helps your knowledge bank, it also helps your team and clients. Sharing the knowledge amongst your salon members and clients will not only boost your own confidence as a manager, it will help foster positive cultural and business change in your work place as a whole. “The Diploma of Salon Management helps to support therapists with the knowledge to take their business forward,” says Macaulay. “This gives small business owners or start-ups the confidence to run and manage their business.”
Safe hands equals loyalty
You would be surprised how much a client wants to rely on you. Sure they want your expert hands to deliver that heavenly facial, but they also want to download. If they see you as a reliable, warm person with a successful business and highly functioning team, ultimately more business will be yours.
Creativity boosts your bottom line
If you want to add a bit of pizazz to your business, a Diploma of Salon Management from the College of Natural Beauty will help you get there. But can a creative, entrepreneurial spirit really be taught? “Absolutely, it comes down to having the right attitude and having a set of skills to cultivate success,” says Macaulay.
It only takes 4 hours a week (and it’s all online)
If you could boost your business with just four extra hours a week, you’d do it wouldn’t you? The Diploma in Salon Management requires only around four hours a week. And as it’s online, you can do it from the couch – or bed, if it’s been a particularly tough day. Got a huge week on? Don’t worry, this course is student lead so you can tailor your learning to fit in with your life, not the other way around.
For more information on the College of Natural Beauty’s Diploma of Salon Management, head to cnb.edu.au/diploma-of-salon-management or call 1300 704 396.