Natural makeup brand Nude by Nature signs up Aussie model Elyse Taylor as the brand’s first ever face.
Recent research by Roy Morgan saw Nude by Nature come in at number 10 for best-selling makeup brands in Australia – the only Australian brand to make the top ten. That’s big news when you consider the international competition this natural Aussie brand, which started in 2008, is up against.
With that in mind it makes good sense that one of Australia’s most successful model exports, Elyse Taylor, would join this booming makeup brand as its first ever face.
Elyse Taylor is perhaps best known for her campaigns with Dolce & Gabbana, Victoria’s Secret, Tommy Hilfiger and Bonds. And while the model now considers New York home, the pair-up with Nude By Nature is a good one – at her heart, Elyse Taylor is still a Sydney girl with a natural, radiant beauty.
“Although her career has led her to the other side of the world, it only seemed fitting [as] she shared the same birthplace as Nude by Nature – Sydney, Australia. We wanted to partner with Elyse as she embodies natural Australian beauty,” says Nude by Nature marketing and product development director Kristina Kunkel.
During Roy Morgan’s six-month to June 2015 research time, Nude By Nature was purchased by 314,000 women, giving it a 5% piece of the makeup market pie and proving that natural makeup is striking a cord with Australian women. The data also found that these women were strongly concerned about buying locally-made products that have not been tested on animals. Nude By Nature is a 100 per cent naturally-derived mineral cosmetic range of foundations, concealers, bronzers, finishing powders, primers, illuminators and professional brushes – all formulated without unnecessary chemicals such as parabens.
“I’ve been using Nude by Nature since it launched in 2008,” says Elyse Taylor. “Since then it’s been one of my go-to makeup brands to achieve a natural, healthy and flawless complexion. I was so excited when they approached me to become their face, because it’s a brand I genuinely love and use every day.”
The stunning model kept her look natural and effortless in Nude By Nature’s latest campaign, which launches this October. Shot on the sand dunes of Stockton Beach in Newcastle, NSW by renowned Australian fashion photographer Stephen Chee, Elyse Taylor demonstrates just how amazing barely-there makeup can really look.
Have your say: What do you think of Nude By Nature and its new campaign with Elyse Taylor?