Encore Beauty has taken on an exciting Spanish skincare brand, Massada Natural Therapy.
Encore Beauty is now the exclusive Australia and NZ distributor of Massada Natural Therapy, which uses natural raw materials (think minerals and muds from the Dead Sea, rosehip from Chile and algae from Japan) to produce a complete line for the face and body including scrubs, cleansing milks, anti-ageing and body slimming products.
Massada’s 150 different products are based on the Ecoa Method, which was developed by founder Begona Vega after more than 30 years of research into biotherapies and phytocosmetology (using plant-based extracts).
Vega believes that focusing on energy, colour and scent, and using the active ingredients found in plants can help prevent skin damage, slow the ageing process and enhance beauty.
The products are formulated in Massada’s own R&D lab, where technicians extract the active ingredients of raw materials using the latest scientific methods, bringing tradition and innovation together.
To educate therapists about the Ecoa Method and its products, Massada International Training Director, Montserrat Rufas, visited Encore Beauty in Sydney to conduct several days of training sessions this week. Between training sessions, we sat Montserrat Rufas down to get the lowdown on this exciting natural brand.
What is unique about the MASSADA range?
“Massada represents top quality and innovative techniques in aesthetics and natural therapies for body and facial care,” says Montserrat Rufas. “It promotes exclusive products and treatments for both body and mind to achieve the harmony of holistic beauty and health. Natural is our source of inspiration, we always say that “Beauty on the outside requires balance on the inside”
“[What makes Massada special is] we have our own laboratory and R&D Department,” says Rufas. “Our team is always working on research into new lines. We launch at least two new products and one new treatment per year and we manufacture with a highly specialised production process, which ensures quality and differential efficacy of our products. Massada also has a complete offer of products and treatments including 150 different products.”
What skin solutions does MASSADA offers to salons and their clients?
“Our brand covers a complete range of solutions for different skins,” says Montserrat Rufas. “We have different anti-aging lines (depending on the type and age of the skin), whitening and caviar treatments, special ranges for sensitive and oily skin, sun protection line – which is very important here in Australia! – and a basic line for the youngest skins. We have also developed solutions for body care: slimming treatments for different kinds of cellulite or draining problems, reaffirming protocols for bust and body, body exfoliation-hydration-regeneration, relaxing treatments… We don’t forget men, a niche of market who is beginning to take care of his skin: we recently launched a very good range of men’s hyaluronic products, which is being very successful in Europe.”
The ingredients list is impressive, what do these active ingredients do for the skin?
“Every ingredient is carefully selected depending of the result that we want to achieve on the skin,” says Montserrat Rufas. “We select all of them from different parts of the world. We also do our own extracts (more than 125, from sustainable crops), which isn’t very common in cosmetics, then all the process is very well controlled by ourselves, the intermediate products are not adulterated and of course results are much more effective than other cosmetics.”
So what ingredients are in Massada’s products?
“Products as diverse as pearl and yoghurt gelatin, spring snowflake, organic hyaluronic acid, vegetable extracts macerated with first cold pressed oils…”says Rufas. “Also Massada gels, including striking oils and plants in their composition, are examples of our constant innovation.”
Massada’s aromas are heavenly…
“As our process is more natural than others, we have unique textures and aromas,” says Rufas. “Our formulas contain the highest percentage of natural active elements and are known for their innovative galenics and textures.”
Massada is all natural; does it give the same results as other non-natural brands?
“We understand the importance of results, because there’s no business if there are no results,” says Montserrat Rufas. “We always do clinical studies before launching a new range, so we know that our products work. The result is multipurpose products for the care, regeneration, bio-stimulation and prolongation of the skin’s elasticity. The high tolerance of our formulations make it possible to apply them gently, thus preventing allergies and side effects. A healthy, strong and beautiful skin reflects the body´s wellbeing and the relaxed state of the mind. Our brand makes it possible to achieve this through its natural cosmetics with high mineral content which balance deficiencies and awaken the senses.”
What are the most exciting in-salon Massada treatments on offer?
“Our best-seller is our Hyaluronic Acid treatment, in which we perform a very special massage inspired by Japanese ancestral techniques,” says Montserrat Rufas. “We do a very big effort in training, all Massada professionals must understand our philosophy and perfectly know how to apply our treatments with the only aim to achieve the excellence in results. Bio Cellular line (Eco Cert) works very well in salons. And of course, body treatments for slimming, re-affirming and wellness.”
Can you please tell us what Massada’s Ecoa method is?
“This unique working method understands aesthetics in a comprehensive way and enables to customize each treatment in order to achieve maximum benefits and results,” says Rufas. “Through this method (Energy & Colour & Aroma), each person can maximize their physical, mental and emotional potential. Its effectiveness is based on the combination of a collection of natural therapies of different biotherapeutic disciplines as Aromatherapy, Shiatsu, Kinesiology, Acupressure, Cromotherapy, Natural Cosmetology, Phytotherapy, Morphology and Physiotherapy. Our Massada Training School teaches the technical skills required to apply the products as well as facial and body treatments with the guaranteed efficiency and experience of this Ecoa Method.”
What type of salons and clinics love Massada?
“All of them,” says Montserrat Rufas. “We have different treatments and solutions adapted to each kind of business. They love us after trying and seeing that customers are happy with results. Our ongoing advice and accessibility facilitate the work of beauty professionals. The entire organisation is geared to help them achieve their goal of complete customer loyalty and satisfaction.”