Australian brand endota spa introduced its makeup range and announced model Pania Rose as its new face at a beautiful breakfast event in Sydney this week.
Held at Chiswick at the Gallery on a sunny winter’s morning, the launch perfectly reflected the endota philosophy of connecting with nature, with the restaurant filled with native flowers and a stunning wall of greenery.
Adding to the atmosphere was live music from young singer Kylie Jane, who performed for a guest list that included the cream of the Australian beauty media crop.
endota spa founder Melanie Gleeson, who travelled from Melbourne for the event, inspired guests with the story of her beauty journey. She began endota with just one spa in 2000 and has since grown the brand into the largest day spa network in the country with over 90 spas nation-wide.
“Part of me wanted this [success] but I didn’t fully understand what it would mean,” Gleeson said. “Our primary purpose is about helping women be their best selves. It’s not just physical rejuvenation but spiritual replenishment.”
Over her 16 years in business, Gleeson said the key to her success has been perseverance. “When you get to that giving up point, keep going on,” she explained.
As a brand known for its organic approach, it’s no surprise that endota’s new Colour makeup range has a natural focus. The cosmetics – including a concealer, highlighter, mascara, lip and cheek tint, foundation, and bronzer – are made from native, naturally active ingredients and are designed to go on like makeup but treat like skincare.
As an added touch, inside the packaging of every Colour product you will find beautiful artwork designed in collaboration with the indigenous Marninwarntikura community from Fitzroy Crossing, Western Australia.