In celebration of its most successful year to date and to showcase the versatility of the Paintbox Cosmetics range, founder Justine Poniris has created four distinct looks and launched a behind-the-scenes video.
Each of the looks makes striking use of colour and represents the positioning of Paintbox Cosmetics as edgy, contemporary and adaptable across a range of platforms – from spas to catwalks and creative industries. They represent the latest trends in makeup artistry, and predict rising trends for 2014.
Having established her career in hairdressing and then as M.A.C make-up artist, Justine founded the Elite Make Up Academy in Melbourne a decade ago, before launching Paintbox Cosmetics in 2008.
Five years on since Crown Towers Spa placed their first order, Paintbox Cosmetics has expanded nationally into private beauty schools, TAFE Colleges, Spas and Salons as well as being the toolkit of many individual make up professionals working across a diverse range of businesses.
“Education, communication and innovation are at the core of Paintbox Cosmetics, a professional make up range sold only through make up artists,” Justine said.
“The training we provide is very hands-on and tailored to the needs of our customer. It’s not just about sharing product knowledge – we explain how to create a range of looks and stay up to date with trends.”
“Another thing that sets Paintbox Cosmetics apart is that we offer affordable entry points and 100 per cent mark-up. This presents an opportunity for a flow-on income stream whether you are just starting out or well established.”
On Trend:
• Bright Pink and Coral lipsticks made the biggest splash in 2013
• Smokey Eyes
• White Paint Pot for eyes
2013 Trend Predictions:
• Contouring is all the rage – according to Poniris it’s the Kim Kardashian effect. Paintbox Cosmetics are releasing a tri-colored contouring pallet in 2014…stay tuned!
• Paintbox Cosmetics “Blending Secrets” National Education Series, commencing April 2014
Watch the exclusive backstage video here:
For more information visit www.paintboxcosmetics.com.au or www.elitemakeupacademy.com.au