Eyelash and eyebrow tinting has become a global phenomenon and remains one of the most popular beauty services currently available in salons across the country. As beauty therapists, we can accentuate the eyes with an eyelash and eyebrow tint and enhance our clients’ natural beauty. Salons have evolved from providing a quick brow tint to offering a complete brow styling service.
Custom Looks
Clients are demanding a more specialised service, which includes a customised “look” to suit their individuality and salon professionals need to keep up with trends and ensure staff are appropriately trained to meet these challenges. Social media, particularly Instagram, You Tube and fashion blogs are major contributors to client awareness. Customers themselves are now questioning industry professionals as to what products and techniques they employ. In recent times we are noticing a rise in both women and men becoming more adventurous with their looks – aside from a fresh hair colour, bangs or a cut, an eyebrow change is the perfect way to transform your look and make a statement.
Tailored Tints
When it comes to an eyelash tint, it is important to remember we are not only intensifying the depth of colour to make lashes appear darker but lashes will also appear significantly longer and fuller. Even if they are naturally dark, the length of the lashes will appear longer, as the tips are generally lighter and finer. This is just one of the ways we are able to intensify the eyes and make them stand out.
Personal Consultation
Eyebrows are the frame to the eyes and tinting and styling the brows adds shape, definition and enhances a client’s overall appearance. It is essential to discuss during the consultation process the different options available to your client as well as understanding clients’ expectations. With this in mind, it is also important to be aware that one size does not fit all when it comes to beauty styles and trends. Always take into consideration your client’s facial features, bone structure, complexion, hair colour, personality, makeup style and fashion sense.
Mix and Match Looks
Clients are experimenting with different hair and style trends and want their brows to be enhanced in the same way. We’re seeing more stylists ‘break the rules’ and create contrasted looks – for instance platinum ice hair paired with the darkest of brows. The options don’t stop there – beauty therapists are getting creative and shades are being altered by mixing and blending tints together, stripping back brows with Refectocil blonde brow and altering development times to create a wide range of looks from pastel shades of rose, radiant and intense reds, cool ashy tones, soft angelic shades of blonde and classic natural browns that look timeless. Did you know, graphite does not only help the coverage of grey and white hairs but can also be added to any Refectocil tint to create a cooler shade? Or that blue black mixed with the correct ratios of red and deep blue will create an intense violet shade. These are just some of the styling tips that can take standard brow and lash tints to the next level.
Education is Key
Ongoing education and personal development is essential for beauty professionals and stylists to be on point and aware of ever-evolving industry trends on a global scale. Refectocil’s Browista® programme gives insight to the brand’s core colour products, both creative and classic shades as well as the accessories products. The objective of the program is to provide beauty professionals with ongoing support and education to expand their knowledge and skills. As well as advanced training, Refectocil has developed a creative colours starter kit that includes all the products and tools needed to get therapists on their way to achieving desired, on trend looks with confidence.
High Maintenance
There is also a selection of maintenance products which therapists can retail to customers. Aftercare is becoming more and more important with products to achieve desired lash and brow results. Products such as the Refectocil Styling Gel, Care Balm and the Lash and Brow Booster contain active ingredients such as Vitamin E and Black Seed oil to nourish, moisturise and promote hair growth. Just as you wouldn’t leave the hairdresser without a good shampoo, these products are designed to be used between appointments to keep the lashes and brows looking salon styled long after the appointment is finished.
We all know how important it is for beauty professionals and lash and brow stylists to obtain on going training and education, but it is also essential that we pass on this knowledge to our clients. We want them to have the upmost confidence in our skills and knowledge and trust that we are dedicated to our craft. With the right tools and ongoing support we are allowing beauty professionals to become even more creative and give them the opportunity to embrace and celebrate the uniqueness of each and every client that walks through our salon doors.
* Hayley Sultana is a trainer for Refectocil Australia
Refectocil was founded 70 years ago and is the #1 tint brand world wide. It is available in 65 countries, across 5 continents. The brand is focussed on setting the benchmark for offering diversity across nationalities, age groups and genders to create a whole spectrum of desired looks. With tints such as red, chestnut and blue, gone are the days where a client would walk into a beauty salon and their beauty therapist would assume their eyebrow or eyelash tint should match their natural hair colour. Consultations are more personalised and clients are more demanding of what they can and want to achieve. Today, it is all about celebrating individuality and creating a tailored service for each client.