Issada helped The Veronicas get ready for McHappy Day 2013.
McHappy Day is an annual initiative from McDonalds to help raise money and awareness for Ronald McDonald House Charities. The funds raised provide much-needed programs and services for seriously ill children and their families across the country.
The Veronicas twins were the official promoters of this special day and the Issada team helped them get ready throughout their recent promotional circuit.
Issada makeup artists spent four days in Sydney perfecting the looks of Jess and Lisa for their media activities. The twins promoted McHappy Day on The Morning Show, The Daily Edition, The Project, NOVA, The Kyle and Jackie O Show – as well as various photo-stories in The Daily Telegraph and The Courier Mail.
With their busy schedules that had 5am call times to 7pm finishes, makeup longevity and colour insurance was paramount.
Issada makeup artist, marketing and PR manager Alex Vickery was proud of the results and Issada’s lasting power: “the pro-quality Issada products were put through their paces, and well and truly exceled under pressure”.
“Complexions remained flawless with minimal touching up throughout the long press day, thanks to some never-fail ‘insurance’ techniques.”
Get the look:
– Apply Canvas Primer to lock in foundation and Antioxidant Shadow Magnet for show and liner insurance
– Layering wet and dry products by using the darkest shade of Issada Mineral Liquid Powder Foundation with Issada Mineral Lip and Cheek Crème (as blush) and Issada Luminiser Stick in Luminised (for highlight)
– Set and contour cheeks with Issada Pressed Mineral Bronzer in Sunkissed, set blush with Issada Baked Mineral Blush and set highlighter with Mineral Baked Eyeshadow in Sugar
– For a dewy look that does not look shiny under studio lights, press Issada Loose Rice Powder in Warm to the t-zone.
– Finish the eyes with a flick of Issada Indelible Gel Liner in Onyx and Issada Luxe Lashes (Doll and One by One)
– Finally, complete with a bold red lip with Issada Luxury Matte Lipstick in Red Carpet and Marilyn (or go for nude with Issada Mineral Lip Crayon in Nudie Rudie)
For more information visit www.issadacosmetics.com