After decades as a beauty inspiration for women all over the world, Jennifer Lopez is now making her famous ‘glow’ attainable to almost everyone with the launch of her first makeup collection.
Created in partnership with Inglot Cosmetics, the 70-piece limited edition collection will bring Jennifer and Inglot’s “shared vision of strong femininity to life” and offer women “diverse ways to express themselves through beauty”.
Announcing the upcoming launch, Inglot’s vice president of US Operations, Grzegorz Inglot, said Jennifer worked closely with the brand on every aspect of the collection including the colour selection, ad campaign, packaging and even the product names of the hero skus, which are inspired by her career with names like ‘Boogie Down Bronze’ and ‘Livin’ The Highlight’.
Jennifer, a global star renowned for juggling multiple jobs on top of motherhood, says she built the line for women like her who are always on the go.
“The capsule collection is filled with all my go-to products in my favourite colours,” she said.
“We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course…bronzers.”
She said the line’s Freedom System Palette, which allows consumers to create unique palettes with over 300,000 combination possibilities, is particularly exciting as “you no longer have to buy that five-piece eyeshadow kit to get the one colour you really want”.
Grzegorz said Inglot, which is one of the world’s leading manufacturers and retailers of colour cosmetics, could “not have asked for a better partner than Jennifer”.
“She is a true beauty visionary,” he said.
“In addition to having great style, Jennifer is also quite a beauty expert herself.
“After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”
The Jennifer Lopez Inglot collection will launch globally on April 26 on jenniferlopezinglot.com, inglotusa.com, in Inglot stores and in selected Macy’s locations.
A palette, inspired by Jennifer’s look in the new brand’s advertising campaign, will be available for pre-sale from April 17 on jenniferlopezinglot.com.