Solid but subtle, the look based on the viral moment is sweeping the makeup world.
“You see how I do my makeup for work? Very demure.” It’s the buzz all over social media, and it’s not going away any time soon. The TikTok video, which has now clocked in over 50 million views, has user Jools Lebron talking about how she applies her makeup for a job interview.
As expected from the viral video, Jools has the makeup industry’s attention. She breaks down her makeup shades, tones, intensity, and coverage selection, highlighting a subtle, professional look that enhances natural features without overdoing it.
With the trend on everybody’s minds, we’ve pulled together some curated tips and product recommendations for perfecting the demure look on your clients.
Eyes
For eyeshadow, choose shades that enhance the eyes. Pick earthy tones like browns, beiges, or soft nudes that complement the client’s skin tone. Apply a darker shade in the cut crease to create a slight depth to your natural eye shape. The jane iredale PurePressed Eye Shadow Palette in Pure Basics delivers ideal tones to achieve this while being easy to blend.
A lengthening mascara makes the lashes fluttery, while avoiding heavy or clumpy mascara formats that can get in the way of the eyes. The Saint Minerals Lengthening Mascara formulation is smudge-proof while defining the eyes.
Face and Base
Preparation is crucial, so a primer that brightens and hydrates the skin will create a radiant, fresh base. Lightweight products like tinted moisturisers or light-to-medium coverage foundations are perfect for a demure look, where a natural complexion works to complement the overall polished look.
The Curtis Collection Skin Refining Face Primer offers a smooth formula for skin priming. Paired with the brand’s Flawless Glow BB Cream, its light texture carries long-lasting coverage to create the ideal base.
For some colour on the face, lightly apply bronzer to sculpt and subtly add warmth to the complexion. Add blush to enhance the client’s natural flush, where cream blushes work best due to their buttery, soft texture. Apply to the apples of the cheeks, blending upward towards the temples for a fresh look. The Youngblood VividLuxe Crème Blush Sticks are blendable and buildable, making an excellent choice for creating a demure look.
Brows
A pencil or brow powder fills sparse areas and frames the face, while a clear gel sets them in place. This ensures the brows stay polished but soft without overly defining the shape. Achieve the natural brow look using the INIKA Organic Ultramarine Natural Brow Set to ensure a perfectly shaped brow every time.
Lips
Choose a lip colour close to the natural lip shade, crafting a subtle pout with some definition. For those who prefer a glossy finish, apply a balm or a gloss. The Lip Trio from Advanced Mineral Makeup is a solid choice, providing shades for an understated and professional look.
Main image: @nikki_makeup
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