Illamasqua are very proud to announce that after almost a month of rallying together with their customers and fans to make a stand against the unfair cosmetic pricing in Australia, they have won the ‘Fight for a Fair Beauty Price’.
Image is from Ilamasqua's new Generation Q range
Illamasqua are pleased to confirm that Illamasqua Australia prices will be reduced across the range, with the support of their exclusive retail partner MYER from Saturday 1st September 2012.
The Illamasqua ‘Fight for a Fair Beauty Price’ has sparked conversation with customers, bloggers, media and industry insiders globally, and it is with thanks to the encouragement and persistence of everyone who signed the petition that this is now possible.
Quotes received on @illamasquaAuz Twitter and Facebook: "Hats off to you Illamasqua! I knew I loved you for more than just your amazing make-up"
"If you do end up dropping prices I will be wearing makeup more and buying it more!"
“I would like to commend Illamasqua for always standing up for individuality and fairness as a company. The most compelling thing about the brand is the attitude towards customers and towards art; you can't help but feel invigorated by it when wearing the product”
Illamasqua Australia will be dropping prices to be more in line with those in their home country of the UK – up to 35 per cent reduction, but on some lines as much as 42 per cent.
Illamasqua are the first brand to make this stand and hope many more brands will make this move. Other brands must follow suit, but they will only do so if they see the masses voting with their feet and buying from Illamasqua. Go visit you nearest Illamasqua counter, tell your friends, and help transform the Australian cosmetics industry forever.
Visit www.illamasqua.com to find out more.