Breast cancer is an everyday reality that touches the lives of many women and their families and In order to raise awareness, not only for Breast Cancer Awareness Month in October 2010 but throughout the year, jane iredale has introduced a new version of its popular Sugar&Butter Lip Exfoliator and Plumper called Phoenix.
Phoenix is an uplifting pink, perfect for spring, and named as such because the mythical Phoenix is known for its resiliency and renewal just as cancer survivors are.
This pink plumper is paired with an organic brown sugar exfoliator to evoke the joy and daily pleasures of femininity, with ingredients that honour women’s health.
From September 2010 through to September 2011, jane iredale will donate $2 from the sale of each Phoenix Sugar&Butter Lip Exfoliator and Plumper to Living Beyond Breast Cancer (LBBC), an education and support organisation whose goal is to empower all women affected by breast cancer to live as long as possible with the best quality of life.
Because of their mission and demonstrated investment in education and outreach, LBBC was a natural fit with the jane iredale brand.
Since 2008, Breast Cancer Awareness promotions such as Christina PureMoist Lip Colour and In the Pink PureGloss For Lips have enabled jane iredale to raise nearly $80,000.00 for LBBC.
For jane iredale stockist details, please call 1800
The launch of Phoenix was the first step in jane iredale’s new Rise Above with Love campaign, which kicked off in September 2010.
The celebratory campaign focuses on the emotional and physical support network surrounding women who are living with, and through, breast cancer. Stay tuned for more information about the impactful outreach programs and initiatives that will be part of the Rise Above with Love campaign.
For jane iredale stockist details, please call 1300 850 008.