Mineral makeup brand, Musq, launched its new website this week. Coinciding with the launch of the brand’s new foundation packaging, the company said the new website, “reflects Musq’s fashion chic and is also an information-rich portal”.
The website allows visitors to shop, learn or delve into Musq’s concept store and skin clinic.
There are new products in the range, including cleanser concentrates for removing makeup and a hydrating spritz.
In the online store, shoppers add products to a ‘makeup bag’ instead of a shopping cart.
Musq Founder, Juli Walsh, said:
“Musq is committed to transparency and integrity. Our reputation has been centred on the uncompromising quality of the ingredients – on the skin, for health and the environment. With the range now stocked in designer boutique Cactus Jam, and a new website that showcases its ‘runway ready’ range, Musq makes an irresistible fashion statement!”