Napoleon Perdis Cosmetics announced this week the company is growing its cosmetic empire in Australia by adopting a franchise business model.
The company aims to add an additional 60 concept stores over the next three years to its existing 57 successful stores.
The franchise launch is part of a new business growth plan for the brand and comes as the company celebrates 15 years in business.
Entrepreneurial Australians can apply to be a franchisee from this month onwards directly through the company. They will have to go through a rigorous procedure to ensure they align with the Napoleon Perdis brand and core values.
Emanuel Perdis (pictured), Managing Director and co-owner of Napoleon Perdis Cosmetics (NPC), said:
“This is the next page in the story for us and I am very proud to be the premier cosmetic franchisor in Australia. The franchising industry in Australia is seeing continued strength and growth post GFC. This sector employs over 600,000 Australians with an estimated sales turnover of over $130 billion*.”
By initialising this new franchising model, Perdis forecasts doubling the number of Napoleon stores and extending the brand’s geographical reach across Australia.
“This is a great opportunity for loyal customers to grow the NPC brand with us while helping to drive the quality expertise, service, knowledge and iconic products Australia knows and loves. In further remote areas of Australia, we want invested managers of our stores. With regards to expansion, in 2nd and 3rd tier malls that are very boutique, specialised and local, we believe a locally invested manager would work best.”
Perdis added: “Franchisees will benefit from the global marketing, cutting edge campaigns, extensive training and comprehensive business support network. They will be kept up to date with worldwide trends straight from the runway and be assisted with quality sales techniques. Each store will be independently run, while being unified under the one brand umbrella. Customers will see no change to our brand and the high level of customer service and expertise which we at Napoleon Perdis are renowned for.”
* Franchise Council Australia 2009 survey – www.fca.com.au.