One hundred guests from the beauty and fashion industry gathered in Brisbane on Monday 25 February to celebrate the launch of makeup artist Erin Bigg's new self-titled range, Erin Bigg Cosmetics.
Erin and Troy Bigg
The unveiling of Erin’s cosmetics range follows a whirlwind 2012 for the Springfield Lakes resident, which saw her named Queensland’s sole finalist in the Australian Beauty Industry Awards’ coveted ‘Makeup Artist of the Year’ category (2012) and signed by beauty industry agent Simone Giggle for representation by ARC Creative.
The ‘who’s who’ of the beauty and fashion industry caught their first glimpse of Erin’s long awaited cosmetics line at the launch, where the full 108 piece colour collection was revealed, featuring highly pigmented colours designed for long-lasting wear. In a highlight of the evening, model Natalia Lampante was announced as the face of Erin Bigg Cosmetics.
Mike Gore and Natalia Lampante
Causing a stir ahead of the launch, Erin wasted no time in signing one of Australia’s leading makeup stores, Makeup and Glow as a stockist, in addition to the range also being available through her own website, “Launching my own line has always been my ultimate business goal and feels like a natural progression for my career. I’ve learnt so much about the needs of consumers and makeup artists and to be able to use this knowledge to develop the definitive cosmetics range is a dream come true. I have worked on every aspect of the collection and am thrilled to bring to the market a one-stop solution consisting of high-end prestige items that offer professional quality at affordable prices."
Erin said her website would provide tools which would ensure her line would be as accessible to the everyday woman as for professional makeup artists: “Our online store and blog will offer an interactive beauty experience with regular beauty updates, product application advice and tips and tricks from guest artists and beauty professionals.”
Erin Bigg Cosmetics website
Owner of ARC Creative and Erin’s agent Simone Giggle believes Erin’s ability to understand and flatter the face offers her a strong advantage in establishing her own cosmetics range: “Erin knows how to create that flawless face and it is wonderful to see her apply that expertise to her range which I know will be appreciated by makeup artists worldwide,” he said.
Erin has even bolder plans for the future and is already planning her next collection: “I already have new products on the horizon with the introduction of a calligraphy tip brow pen, nail polish collection and makeup brush range currently in development. I plan to release two seasonal colour collections each year to mark the Autumn/Winter and Spring/Summer seasons which will provide sophisticated cosmetic items to women who love to be fashion forward and who are not afraid of a little colour!” said Erin.
Visit www.erinbiggcosmetics.com for further information.