It is crucial to give a new client consultation extra attention to avoid misunderstandings. Not only will it save you time and money because you won’t have to redo the service, but it will also set the tone for future business. A client who leaves the salon fully satisfied with their experience is the best possible advertisement for you and the salon – the client will tell family and friends about their experience, and new business is likely. You need to build the client’s trust and understanding to ensure that the consultation is successful. This way, you will both have the same ideas and vision for the final result.
Why do a Client Consultation?
1. A client consultation helps you establish trust with your client as you discuss the goals she has for her tan.
2. A consultation gives you an opportunity to gather information from your client, which is essential in designing a style and recommending the right products
How to do a Client Consultation?
1. Provide a quiet and comfortable space for your client
2. Give your client the necessary paper work, which includes a consultation form to fill and provide her with a pen. Sit with her and assist her whenever necessary.
3. Open a client file where you will record all the treatment you give her in the future and any information she gives you.
4. Inquire about your client's lifestyle, schedule, personal style and personal preferences. Ask open questions that begin with "how," "what," "why," "where," "which" and "who" to enable you to learn as much as you can from the client. These open questions allow her to provide more information as she cannot answer with a yes or no.
5. Question your client on previous treatments to learn what has worked for or against her previously.
6. Specifically for Spray tanning – ask if the client has had a spray tan before, what did they like about it, not like about it, what product was used. If they are regular spray tanners, first time or only a special occasion. If the would like a light tan, natural looking tan or going for the really dark tan. In terms of time are they able to wait 8 hrs to shower or would it suit them to shower in 1 or 2 hours.
7. Ask specific questions about:
a. Exfoliation – have they exfoliated and with which product? – remember supermarket products can cause the spray tan to go orange due to the sulphates, deterengents and lack of pH balancing in the product. Products that have crushed shell and nut are too abrasive on the skin stripping not only the dead skin cells but the amino acids in the acid mantle of the skin. Shea butter in exfoliating products can form a barrier against a tan.
b. Body Wash – do they use one regularly? Again is it salon quality and pH balancing. Be particularly mindful of body wash products that have a moisturizer in them as it forms a barrier on the skin and the tan may not take as well as it should, or become patchy or wear off quickly.
c. Moisturizer- again do they use one regularly? Do they use one with DHA that extends the life of the tan? Is it salon quality?
d. What Shampoo and Conditioner do they use? – this is important as again sulphates and detergents in shampoo and conditioner can affect the spray tan and the acidity of the skin. Products with Silicon in them can form barriers over the skin especially on the shoulder where the shampoo and conditioner wash onto.
e. Go over a client agreement with the client. Discuss the skin tanning process, if you guarantee your tan – explain the system that the client is required to do. Explain to the client what extends the life of a tan and what does not. Get the client to sign your agreement.
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Client Assessment
Conduct an assessment of the client. Focus on the legs, knees, elbows to assess skin hydration. Summarise your findings on the client card.
Client Treatment Card
Note the Date and Time; Note the type of solution used, pre- and post-spray and any extra treatments, i.e. knees very dry – small amount of barrier cream needed/ French manicure – barrier cream used; Client wanted a very dark tan today. Have discussed wear off as she is very pale etc. Tan Extender purchased; For new clients it’s a good idea to give them a call the following night to make sure they are happy with the results.
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