Moroccan Tan announces their partnership with Brazilian Butterfly, launching this August throughout Australia. Here’s how it all came about.
Traditionally a business that focuses its waxing and laser hair removal treatment offering, the highly successful Brazilian Butterfly franchise is now aiming to grow its spray tanning business. To get there, Brazilian Butterfly, which has an impressive 34 locations across Australia, has named Moroccan Tan as its tanning partner.
The partnership began at the Brazilian Butterfly annual conference where Moroccan Tan presented to the franchisees. According to Moroccan Tan, the response from franchisees was resoundingly positive – and the partnership grew from there.
With a customer centric approach and a focus on delivering exceptional results, Moroccan Tan takes tanning a step further. Its innovations in skin care technology and use of naturally-derived tanning actives help deliver the longer lasting, flawless tans that Brazilian Butterfly is keen to harness.
“Moroccan Tan are one of the industry leading tanning brands on the market,” says Liana Cordell , national marketing, advertising & PR manager at Brazilian Butterfly. “What attracted us to them was the strong correlation of expertise between our brands. By ensuring we have the best possible products in our service offering, we’re able to stay true to our philosophy of being the experts in our field. Moroccan Tan certainly helps us deliver on this philosophy.’
In conjunction with the launch of Moroccan Tan, all salons have been fitted out with the latest technology, Moroccan Tan Spray Stations. These systems deliver flawless results in an open-air environment while helping to protect the health and safety of both staff and customers.
Nationwide training workshops have also been rolled-out to all franchisees. These workshops have ensured all therapists have a thorough understanding of ‘The Original Argan Oil Infused Spray Tan’ along with the latest techniques in spray tanning.
“Dealing directly with our wholesale distribution channel, I often don’t have the opportunity to connect with salons one on one. The opportunity to be a part of the roll out project has been phenomenal. It’s so rewarding to see the incredible results therapists are achieving and their excitement to be working with our brand Moroccan Tan,” says Louise Welsh from Moroccan Tan.