A range of six, customisable facial concentrates, MyCODE Professional Lab is formulated with highly-effective active ingredients to directly target the overall function and appearance of all types of skin.
What is it? How is it used?
The MyCODE Professional Lab comprises six facial concentrates, formulated with highly effective active ingredients, that directly target skin ageing concerns and therefore improve the overall function and appearance of all skins:
- Code 01 – Oxygen Code illuminates the skin with Oxylastyl and Vitamin C, and restores brightness, energy and vitality
- Code 02 – DNA Defense Code repairs with soy active peptides, and repairs and protects stem cells from the damage caused by the action of free radicals
- Code 03 – Nutrition Code reinforces with caviar extract and tiare flower, and strengthens the barrier of the skin by producing deep moisturising protection and immediate nutrition
- Code 04 – Brightening Code fades skin discolouration with chromabright and bearberry leaf extract
- Code 05 – Density Code with hyaluronan and guggal extract fills wrinkles and redefines the skin
- Code 06 – Lifting Code smooths with DMAE and argireline, and provides a uniform skin surface to soften expression lines and wrinkles.
In the salon, therapists can mix MyCODE Specific Face Serum with any combination of up to three of the six codes to produce hundreds of different customised skin solutions for their client’s faces. They can also mix MyCODE Shock Body Serum with any five codes to target specific body concerns.
What features distinguish this product from others on the market?
The MyCODE Professional Lab provides an authentic individualised skin treatment system to meet the specific needs of each client for in-clinic and at-home skincare.
The treatment system has already been warmly welcomed by many salons and their clients in Australia.
For example, skin therapist Justine Donohoe from Conjola Park in New South Wales, was one of the first to be introduced to MyCODE Professional Lab and is very happy with the results.
“Finally there is a results driven and multi-functional treatment product system that has thought their end user – the time-poor, ageing client of modern day,” she said.
“MyCode Specific Serum allows four products to be delivered into the skin from one bottle with just one application so there is no need for clients to buy four different bottle to treat four different skin concerns.
“I find this is always the area therapists struggle in retailing because they know how much the client should use to help their skin but the clients are time-poor, confused about how and where to use all the different products, and where and what times of day etc.
“I love the fact that the client gets involved in the apothecary of their customised Specific Serum. There’s something that happens when they blend in their prescribed little Code bottles into the base Specific Serum – they love it and I find they use it diligently because they have been part of making it themselves.”
What significant benefit does it offer to the beauty professional?
MyCODE Professional Lab allows the skin therapist to “prescribe” an alchemy approach to skincare products. It is not ‘pick-and-pay’, the therapist takes the time to have a conversation and consultation with the client, to prescribe the solution (specifically, individually, customised). For example, if a client is attending a special occasion and their concern is firming and toning, a combination of Code 01 (Oxygen), Code 05 (Density) and Code 06 (Lifting) infused with MyCODE_MESOLAB for six to eight weeks would provide illumination, firming and toning. Therefore, not only will the therapist have addressed the client’s initial concern, but they would also have provided the client with the added benefit of Vitamin C to brighten the complexion. The client’s skin will glow!
What significant benefit does it offer to the consumer?
Each and every serum created by the therapist is unique to provide a solution for their specific concerns. This means the consumer is in the driver’s seat when it comes to the results that they can achieve in both priority and speed. The client can treat multiple concerns in one bottle, making this affordable, convenient and personalised.
Are there design/compliance elements that make it stand out?
MyCODE Professional Lab allows the therapist to mix the customised prescription in front of the client. The information on the individual codes, the treatment options and applications are available for the client to read during the ‘mixing’ process.