Adored nail polish brand Essie have partnered with the king of Rosemout Australian Fashion Week (RAFW) Alex Perry, and will take to the runway with an array of gorgeous hues.
Not only will Essie be walking alongside Alex Perry, it will also be worn during the Michael Lo Sordo and Morrison shows.
At this year's RAFW, Essie aims to intrigue with colours and techniques that will easily transalte from runway to real way.
“Essie was a natural choice for us for this year’s show", says says Josh Flinn, Alex Perry’s publicist.
He continues, "The immense colour selections along with the fantastically quirky names, take inspiration from international runways across the world. With so many desirable and fashionable colours, the only hard part was deciding which one to chose."
Nail colour isn’t simply just a colour anymore; it's all about fashion. Women (and even men) are changing the colour of their nails on a daily basis to suit their outfits and occasions.
“Nail colour is an accessory; it should compliment your look or outfit,” says Essie Weingarten, founder and director of Essie.
Be it a natural hue, a dashing red or a mysterious deep purple, Essie stocks over 300 shades.
RAFW begins Monday, May 2, 2011 at various locations around Sydney. Stay tuned to see post-show wraps and images.
Contact: Essie (02) 9477 6900.